For associations, technology plays a uniquely prominent role. Yet when surveyed, many association executives indicate a lack of planning and confidence in the area of strategic technology planning. With member recruitment issues continuing and a massive generational shift in membership, having a strategic technology plan is more important than ever.

Newly released results for the 2013 Technology Leadership Survey have given us a first-of-its-kind glimpse into association executives' use of technology. Join fellow association CEOs, CMOs and CTOs as leading experts discuss findings from the study. Over 400 association leaders weighed in to help you discover the decisions and practices that will yield the best results.  Open only to senior association and nonprofit professionals, this is the ideal setting to openly discuss issues surrounding technology and concerns facing the association and nonprofit community.

The speakers and expert panel will offer insight on the report’s findings including answers to the following questions:

• What are the emerging trends in technology for associations?
• How is association leadership dealing with new issues surrounding technology?
• How are social media and mobile apps being used ineffectively?
• Why is engaging younger members the most important task for associations in 2013?
• How are generational divides impacting the use of technology?

Meet Your Training Team

Matt Thornhill, Founder & President, the Boomer Project, Southern Institute of Research: Matt has quickly established himself as a leading national authority on Baby Boomers. His opinions and insights are sought by reporters for national magazines like BusinessWeek and Money, newspapers like The Washington Post and Minneapolis Star-Tribune, National Public Radio's "All Things Considered" and NBC Nightly News  Matt is responsible for overseeing the work for clients by the Boomer Project, as well as editing the national research reports and the monthly newsletter.

John W. Martin, President & CEO, Southern Institute of Research: John is responsible for the overall strategic direction at SIR and the Boomer Project. Having conducted over 50 research studies for AARP and thousands of studies for other businesses and associations targeting the 50 plus market.  Prior to joining SIR, John led the marketing efforts of PBM Products, a $100 million consumer products company specializing in nutritional store brand and national brand product lines. While at PBM, John orchestrated new product launches and promotional programs with leading retailers including Wal-Mart, Target, Kroger, Albertson's, CVS and dozens of other regional chains.

Who should attend?

• Communications/Marketing /Membership Directors
• Technology/Operations Directors
• CEOs/Presidents /Executive Directors