Used correctly, social media can drastically improve your association's impact. Used incorrectly, it can be a huge waste of time and resources. Don’t risk building your social media strategy on what you've heard through word of mouth.
Join us for this executives-only breakfast to discuss which social media tactics will and won’t work before you invest your time, resources and reputation. Our social media experts will unveil findings from the 2014 Association Social Media Report, the most extensive study of its kind on social media implementation and use.
Join us and get expert insight on:
- Best practices for managing a cross-platform social media campaign for your organization
- How other comparable organizations are implementing social media tactics
- Methods for measuring social media engagement across all major platforms
- How to determine success and failure of your association’s social media outreach programs
- Practical direction to ensure your Communications & Membership departments are making the right moves to serve your members
Maddie Grant, CAE, Chief Social Media Strategist at SocialFish - Maddie draws from more than 15 years of experience in internal and external online community building to help organizations build capacity for using social media to achieve business results. In addition to her culture change work through her new consulting firm Culture That Works, Maddie is editorial director for SocialFish, one of the most visited and respected blogs written for nonprofit and association executives, where she manages a team of 30 guest bloggers. A prolific speaker and author, she co-authored Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web with Lindy Dreyer, and Humanize: How People-Centric Organizations Succeed in a Social World with Jamie Notter. Her next book (with Jamie Notter), titled When Millennials Take Over, will be out in early 2015.
Maggie McGary is the Web & Social Media Administrator at the American Occupational Therapy Association (AOTA), where she's responsible for managing their private online community and website and is a member of the social media team that manages and provides data analysis for AOTA's public social media channels. Maggie was named the Angerosa Research Foundation’s 2011 Publishing Trendsetter, an award recognizing innovation that advances association publishing. Maggie is a member of ASAE's Technology Section Council, as well as an active member of The Community Roundtable, a peer network of community, social media and social business practitioners. In addition to over 10 years' experience in the association world, Maggie is a blogger whose guest posts have been featured on numerous blogs including The Washington Post, SocialFishing and Social Media Today. Maggie blogs about social media at Maggiemcgary.com, and you can find her on Twitter @maggielmcg.
Click here for more information about the 2014 Association Social Media Report. Register today to get the real-world information you need to plan, prioritize and budget your association’s social media efforts.
When: September 26, 2014 8:30 am – 11:00 am (registration opens at 8:15 am)
Where: The University Club, 1135 16th Street, NW Washington, DC
What's included: Networking, breakfast, expert speakers, and peer panel discussion.
Note : This event is open only to senior level marketing/membership/communications staff, CEOs and COOs at associations and nonprofits.