Navigating Corporate Outreach at Your Association | Thompson grants

4 Key Steps to Increase Your Corporate Sales

Webinar • Wednesday, March 20, 2019 • 2:00 - 3:00 PM ET | Qualifies for 1 CAE


With many associations dealing with declining income streams, we have reached a critical decision point: How will we change our outreach approach in order to increase our revenue?  Creating standard one-size-fits all  opportunities is no longer good enough!

Register now for 4 Key Steps to Increase Your Corporate Sales.

The ability to conduct effective business development outreach to the corporate sector is critical for associations.  This has a major impact on membership, sponsorship, advertising, and other offerings.  However, many association staffers are in need of training so they are better positioned to handle sales efforts – and deliver more effective results.

Learn proven sales outreach strategies and tactics to enhance your revenue potential. Instead of wasting time on the wrong prospects  and outreach efforts, you’ll learn tactics you can use to improve your effectiveness with proven sales and business development tactics. In addition to ready-to-use strategies, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to build more profitableand revenue generating relationships , including how to:

  • Begin to implement a specific sales process
  • Prioritize corporate outreach based upon likely return
  • Structure conversations to understand prospect needs and drivers
  • Navigate the corporate environment to reach decision-makers

Register now for 4 Key Steps to Increase Your Corporate Sales.

Meet Your Webinar Leader

Lewis Flax specializes in assisting associations increase corporate sector revenue.  He established his firm, Flax Associates in 2008 and provides guidance in developing the strategy, structure, and outreach to generate support from the corporate sector.  Lewis understands the challenges associations face, both from an outside consultant's point of view and from the internal perspective of a nonprofit executive.  He previously served as a vice president for IEG (a national sponsorship consulting firm),  led sponsorship efforts for Financial Executives International (FEI), and serves as a Dale Carnegie Sales Trainer.

Who Should Attend

This webinar is of immediate benefit to associations and nonprofits, membership organizations, association management groups and association consultants. Personnel who will benefit the most include:

  • Executive Directors and Chief Executive Officers
  • Chief Operating Officers, Deputy Directors, and Vice Presidents
  • Membership and Marketing Directors
  • Corporate partnership and business development staff
  • Sponsorship, sales staff
  • Others responsible for association sales (e.g. exhibit, advertising)
  • Annual meeting and event coordinators
  • Fundraising staff

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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$215.00 4 Key Steps to Increase Your Corporate Sales (OnDemand: Active for 12 months from 03.20.2018)

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