Advanced Advocacy Insights for Association Executives The Grassroots Influence Pulse (GRIP®) | Thompson grants

Advanced Advocacy Insights for Association Executives The Grassroots Influence Pulse (GRIP®)

Webinar • Tuesday, May 19, 2020 • 2:00 - 3:00 PM ET | Qualifies for 1 CAE credit


As an association executive, you must make sure your government relations / advocacy team are spending their time on tactics that lead to grassroots influence results, not just spending time on grassroots activity. The Grassroots Influence Pulse (GRIP®) research is a unique, robust research project conducted biennially since 2014 to assess trends in grassroots influence tactics and most important, legislator responses to those influence tactics. In other words, are the tactics effective—-which ones are associated with legislative success? And, is your staff integrating these tactics into their advocacy plans?  

Let a government relations and grassroots influence expert, Amy Showalter, breakdown the latest finds from the GRIP ® report, which received input from over 240 grassroots advocacy professionals. Correlations reaching significance were entered into a multiple linear regression to  determine which influence tactics are most closely aligned with achieving legislative success.   

Reserve your space now for Advanced Advocacy Insights for Association Executives The Grassroots Influence Pulse (GRIP ®).

The GRIP findings will enable you to properly measure your advocacy effectiveness, evaluate your team, and improve your advocacy results.

Do you know...

  • The 5 advocacy tactics that predicted legislative success in 2018-2019?
  • The comparative effectiveness of email, social media, and face to face influence tactics?
  • The one legislator behavior that almost guarantees that a legislator will support your legislative proposal?
  • Whether having a large data base of advocates is associated with legislative success?
  • The most effective messages that motivate your members to take action? (and if your staff is using them?) 
  • The specific legislator behaviors that signal whether a legislator will vote with your organization?
  • If your team habitually uses a highly ineffective method to influence regulators? 
  • The 6 findings that have remained stable over the last two GRIP studies in predicting legislative success, as well as what is still not associated with increased success?
  • How grassroots professionals who report having “more legislative success” think differently from their less successful counterparts?
  • The tactics that are not associated with legislative results?
  • The trends in legislator receptivity, access, and openness to persuasion? (there is good and bad news)
  • The effect of research and training on your legislator relationships (yes, it matters)
  • How advocacy professionals define grassroots success----and how they should define success

Register now for Advanced Advocacy Insights for Association Executives The Grassroots Influence Pulse (GRIP ®).

Meet Your Webinar Leaders

Amy Showalter, The Showalter Group
What do International Paper, Dow, the National Association of REALTORS® and the American Kennel Club have in common?  They have all turned to Amy Showalter for her expertise and motivation to elevate their government relations influence.  Amy is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. In fact, over 85% of her long term consulting clients have experienced an increase in budget, staff, PAC contributions and senior management recognition after collaborating with Amy.

She has delivered over 300 workshops and keynotes to over 25,000 grassroots advocates, PAC contributors, and PAC boards of directors, government relations staff, and non-profit volunteer leaders about how to maximize their political and civic influence. For nine years she directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP). During her tenure, over 2,000 public affairs professionals across the country ranked Nationwide's program as one of the top two corporate grassroots programs in the country. (Ed Grefe and Martin Linsky, The New Corporate Activism)

Amy has had over 30 columns published on and Bloomberg Government. She has been cited in over 900 media outlets, including the The Washington Times, Politico, CNN,,, and Roll Call.  She is the author of “The Underdog Edge: How Everyday People Change the Minds of the Powerful . . . and Live to Tell About It.” (Morgan-James) and “The Art and Science of the BFF: 105 Ways to Build Relationships on the Hill, at the State House, and in City Hall”, which has sold over 16,000 copies. Amy also is the Executive Editor of Creating and Managing an Association Government Relations Program, published by the American Society of Association Executives.  

Who Should Attend

This webinar is of value to all associations and nonprofits. Attendees who will benefit most include:

  • Advocacy professionals
  • Communications professionals
  • Government relations professionals
  • Communications directors

Don't wait! Register your entire team today!

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(Available for viewing
until 05.19.2021)
$215.00 Advanced Advocacy Insights for Association Executives The Grassroots Influence Pulse (GRIP®) (OnDemand Record) (Active for 12 months after 05-19--20)

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