Communicating with Your Members: Best Practices for Successful Association Newsletter Campaigns | Thompson grants

Communicating with Your Members:
Best Practices for Successful Association Newsletter Campaigns

Webinar • Thursday, May 23, 2019 • 2:00 - 3:30 PM ET | Qualifies for 1.5 CAE

REGISTER   WHAT YOU'LL LEARN     MEET YOUR TRAINER     WHO SHOULD ATTEND    

Good newsletters give associations a way to turn their brand into strong, enduring relationships with members. Not-so-good newsletters can cost you credibility and sink your retention rates.

What makes the difference?

Find out as this new webinar spotlights today’s best newsletter practices for everything from timing and content, to story-telling and segmenting your messaging for different audiences.

Register now for Communicating with Your Members: Best Practices for Successful Association Newsletter Campaigns.

Amanda Dunson from The Newsletter Pro knows first-hand what a good newsletter can do to increase member retention rates. In this 90-minute webinar, she shares best practices drawn from the hundreds of newsletters she’s evaluated over the years.

Even more than a great newsletter.  In addition to success secrets for adapting your newsletter for today’s prospect-centric environment, you’ll learn how to elevate your expert status and target specific market segments using free-standing inserts and other tools.  Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to integrate the knowledge and tools members value into your newsletter campaigns, including:

  • Consistency and frequency: how often and for how long to send a newsletter
  • Content: rules for keeping readership high
  • Story telling: how to leverage the power of your own story
  • KPI over ROI: How to track your newsletter’s value
  • Selling and converting: Advanced tactics for seeing strong results with newsletters

Remember, uninteresting or ineffective newsletters can undermine your relationship with members! Don’t miss this opportunity to provide real value for members—and strong retention rates for your organization.

Register now for Communicating with Your Members: Best Practices for Successful Association Newsletter Campaigns.

Meet Your Webinar Leader

Through her years of consulting with organizations like local businesses and nationwide franchises, Amanda Dunson has developed a passionate understanding of the importance of relationships in a business. Equipped with creative and well-rounded strategies to help entrepreneurs succeed, her primary focus is guiding business owners to achieve sustainable growth through client retention and referrals. Working alongside Shaun Buck at The Newsletter Pro for over five years, Amanda has seen firsthand what a newsletter can do for a company. Over the years, after coming into contact with hundreds of newsletters — the good, the bad, and the ugly — she wants to provide you with the tools and knowledge you need to get your newsletter open, read, and responded to.

Who Should Attend

This webinar is of value to associations and nonprofits that publish newsletters or are considering publishing newsletters. Attendees who will benefit most include:

  • Chief Marketing Officers
  • Directors, Communications
  • Directors, Marketing
  • Content Managers
  • Publishing Staff
  • Editors
  • Chief Membership Officers

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org

Have a question? Vist our FAQ page here

See Webinar Catalog › View Your purchased
on-demand webinar(s) ›

REGISTER NOW

Please enter your desired quantity.

OnDemand
$215.00
(Available for viewing
until 05.23.2020)
$215.00 Communicating with Your Members: Best Practices for Successful Association Newsletter Campaigns (OnDemand: Active for 12 months from 05.23.2018)

Select to add to your shopping cart.

Finally! A practical guide to grants management.

Get practical grants management guidance that blends age-old conventional wisdom
with the historic changes in OMB’s uniform guidance:
Add A Practical Guide to Federal Grants Management -
From Solicitation Through Audit, 2nd Edition
to your order!

This comprehensive resource blends age-old conventional wisdom with the historic changes in OMB’s uniform guidance. You'll benefit from the advice of experts on time and effort reporting, procurement under grants, direct charging certain costs, single audit preparations, subrecipient monitoring and much more. The 500+ page softbound book is a valuable management guide, compliance document and training tool for busy grants managers, program directors, financial officers and auditors at nonprofit organizations, educational institutions, and state and local governments.

This valuable resource will help you and your grants management team:

  • Understand the differences between direct and indirect costs
  • Make the subrecipient vs. contractor determination
  • Realize the full impact of OMB’s emphasis on internal controls
  • Understand which familiar elements of time and effort reporting have been retained in the uniform guidance ... and which are new
  • Know the nuances of requirements for subrecipient assessment and monitoring
  • Understand contract clauses in agreements for procurement under grants
  • Apply the general tests of allowability
  • Understand special issues confronting pass-through entities contracting with foreign organizations
  • Know which clauses flow down when crafting a subaward
  • Understand what is meant by a 10% de minimis indirect cost rate
  • Audit the vulnerabilities in your grants management operation
  • Understand what is meant by audit "resolution"
    ...and much more

A Practical Guide to Federal Grants Management is the best insurance policy there is for limiting your organization’s risk of disallowed costs, loss of federal funding and public relations nightmares. Add it to your order today!

Add the Government Relations Industry Compensation Report for only $129
(up to a $120 savings)!

^