Dirty Data Cost Calculator

Estimate How Much Dirty Data is Costing Your Organization

COST PER DIRECT MAIL

Enter the cost per direct (postal) mail sent: If your direct mail pieces average about 1 dollar and 20 cents per piece, enter 1.2.

Frequency of direct mail sends per year: If you send out 4 pieces of direct mail to your audience each month, enter 48.

COST PER EMAIL

Enter the cost per email sent: If your emails average about 5 cents per send, enter 0.05.

Frequency of email sends per year: If you send out 2 emails per week every week of the year to your audience, enter 104.

COST PER MAGAZINE

Enter in the costs of any member or subscriber publication piece mailed as a part of a benefits package. If not applicable, enter 0.

Enter the cost per magazine sent: If each magazine costs 10 dollars to print, enter 10.

Frequency of magazine sends per year: If you send 1 magazine each month, enter 12.

DATABASE RECORD QUANTITY & RATE OF GROWTH

Enter the current number of records in your database:

Enter the number of records that were added to your database last year:

Enter the number of records that were added to your database the year before last:

STATE OF DATA QUALITY

According to "Experian's the State of Data Quality", on average U.S. Companies believe 25% of their data is inaccurate.

Enter the percentage of your data that you believe is inaccurate. If unsure, 25 is a reasonable estimate.

GET YOUR DIRTY DATA RESULTS

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