Growth Engine: Using Educational Content to Drive Membership and Non-dues Revenue | Thompson grants

Growth Engine:
Using Educational Content to Drive Membership and Non-dues Revenue

Webinar • Tuesday, December 03, 2019 • 2:00 - 3:30 PM ET | Qualifies for 1.5 CAE


Association members can’t get enough educational content. In fact, it’s one of the greatest member benefits. Yet few associations are actually tapping content’s full potential to drive membership and non-dues revenue.

To maximize the power and reach of your own educational content, your organization must change your content-delivery strategy.  You must factor in new technologies and member preferences and find ways to distribute content across the organization.

In this upcoming webinar, Omnipress’ Director of Marketing shows you specific tactics for giving your content new power to grow your organization.

Register now for Growth Engine: Using Educational Content to Drive Membership and Non-dues Revenue.

In this 90-minute webinar, Tracy Grzybowski from Omnipress draws on research from the company’s 2019 State of the Conference Industry Report to show you ways to use under-utilized educational content to connect with young professionals, grow membership and raise program attendance.

Tap the full potential of your educational content.  You’ll discover ways to change how you deliver content and integrate it into a holistic program that reaches across your entire organization. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on how to turn your educational content into a bottom-line asset for growing membership and revenues, including:

  • The real-world challenges of delivering educational content to members, and how your peers are succeeding
  • The abundant opportunities for leveraging educational content to grow both membership and conference attendance
  • Practical ideas on how to improve your own content to achieve major membership and non-dues revenue goals—even with a small staff

You’ll come away from this webinar ready to build on what’s working best to give your own educational content all-new power to help you recruit and retain members and engage conference attendees.

Register now for Growth Engine: Using Educational Content to Drive Membership and Non-dues Revenue.

Meet Your Webinar Leaders

Tracy Grzybowski is a veteran marketer and association leader. For over 25 years she has worked with and alongside for-profit and non-profit organizations to help them reach the right people, tell compelling stories and attract new members and customers.  For 12 of those years, she also served on the Board of the Madison Chapter of the American Marketing Association in a variety of roles, from VP of Conferences, to Membership, to President. An avid swimmer, she has spent the past two years working with a passionate committee to form the Ed Nebbins Foundation in Madison, Wisconsin, whose mission is to “develop safe swimmers while cultivating a strong community.” In her current role as Director of Marketing at Omnipress, she has spearheaded the development and distribution of the annual State of the Conference Industry Report, which tracks the evolution and role of educational content for associations.  

Who Should Attend

This webinar is of value to all membership organizations looking to improve recruiting and retention by using educational content. Attendees who will benefit most include:

  • Directors, Education
  • Directors, Meetings
  • Directors, Membership
  • Chief Learning Officer
  • Chief Membership Officer
  • Meeting Coordinators
  • Education/Learning Coordinators

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here

See Webinar Catalog › View Your purchased
on-demand webinar(s) ›


Please enter your desired quantity.

(Available for viewing
until 12.03.2020)
$215.00 Growth Engine: Using Educational Content to Drive Membership and Non-dues Revenue (OnDemand: Active for 12 months from 12.03.19)

Select to add to your shopping cart.

Finally! A practical guide to grants management.

Get practical grants management guidance that blends age-old conventional wisdom
with the historic changes in OMB’s uniform guidance:
Add A Practical Guide to Federal Grants Management -
From Solicitation Through Audit, 2nd Edition
to your order!

This comprehensive resource blends age-old conventional wisdom with the historic changes in OMB’s uniform guidance. You'll benefit from the advice of experts on time and effort reporting, procurement under grants, direct charging certain costs, single audit preparations, subrecipient monitoring and much more. The 500+ page softbound book is a valuable management guide, compliance document and training tool for busy grants managers, program directors, financial officers and auditors at nonprofit organizations, educational institutions, and state and local governments.

This valuable resource will help you and your grants management team:

  • Understand the differences between direct and indirect costs
  • Make the subrecipient vs. contractor determination
  • Realize the full impact of OMB’s emphasis on internal controls
  • Understand which familiar elements of time and effort reporting have been retained in the uniform guidance ... and which are new
  • Know the nuances of requirements for subrecipient assessment and monitoring
  • Understand contract clauses in agreements for procurement under grants
  • Apply the general tests of allowability
  • Understand special issues confronting pass-through entities contracting with foreign organizations
  • Know which clauses flow down when crafting a subaward
  • Understand what is meant by a 10% de minimis indirect cost rate
  • Audit the vulnerabilities in your grants management operation
  • Understand what is meant by audit "resolution"
    ...and much more

A Practical Guide to Federal Grants Management is the best insurance policy there is for limiting your organization’s risk of disallowed costs, loss of federal funding and public relations nightmares. Add it to your order today!

Add the Government Relations Industry Compensation Report for only $129
(up to a $120 savings)!