How 2020 Changed Association Digital Marketing and What You Need to Know | Thompson grants

How 2020 Changed Association Digital Marketing and What You Need to Know

Webinar • Thursday, February 18, 2021 • 2:00 - 3:00 PM ET | Qualifies for 1 CAE


As a result of the pandemic, digital media consumption skyrocketed and user preferences shifted significantly in 2020. Did your digital marketing strategies keep pace?

Unless you’re 100% clear on how well you’ve adapted, your association won’t know where and how to improve your digital marketing. And without an updated strategy, it will be virtually impossible to grow your organization in 2021.

To benchmark where you are and what to improve, you need 360-degree perspective on how 2020 changed digital marketing. You need to know how other associations are adapting, how the popularity of digital channels is changing and where new marketing opportunities exist in 2021. 

Register now for How 2020 Changed Digital Marketing and What Associations Need to Know Moving Forward.

In this one-hour webinar, digital marketing experts Michael Candela and Kate Dodd share the latest macro trends affecting digital media.  They also outline several new market opportunities for associations to seize in 2021.

See where and how to improve. You’ll review results from Multiview’s annual Association Leadership Digital Marketing Survey. You’ll also explore new digital strategies for increasing member recruitment, retention and engagement. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to understand how the pandemic changed digital marketing and how to adapt your own strategy for 2021, including:

  • Associations’ latest digital media and advertising trends
  • Opportunities to capitalize on market trends
  • How other associations are marketing themselves digitally
  • Actionable insights for optimizing your association’s digital strategy
  • Which digital channels and platforms are growing in popularity
  • Recent research on digital ad effectiveness and consumer preferences

You’ll come away from this webinar with insights into where you can make improvements that refocus your digital marketing strategies for success moving forward, post-Covid.

Register now for How 2020 Changed Digital Marketing and What Associations Need to Know Moving Forward.

Meet Your Webinar Leaders

Kate Dodd leads Multiview's marketing team producing informative resources, comprehensive guides and webinars to help Multiview’s 1,200 Association Partners succeed in the changing digital landscape.  A seasoned leader with 12 years of marketing management experience, Kate has worked directly with associations enabling them to achieve their marketing communication and membership growth goals. She is a recognized thought-leader on association technology, engagement strategy and membership growth tactics; regularly speaking at events within the association community. 

Michael Candela leads Multiview’s team of Partnership Sales Executives, helping to generate meaningful connections and revenue for more than 1,200 high-profile National and International associations. Through his work with the association community, Michael and his team of digital strategists have delivered millions in revenue for Multiview’s association partners. Having served the association industry for 20+ years, Michael is a noted expert and sought-after speaker on topics associated with digital publishing and revenue growth strategies. He is also an active member of the American Society of Association Executives (ASAE) and volunteer in the community.

Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Marketing Directors
  • Membership Directors
  • Communications Directors

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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