Rethinking Association Marketing in a Digital Ecosystem: Where Are Your Best Opportunities? | Thompson grants

Rethinking Association Marketing in a Digital Ecosystem:
Where Are Your Best Opportunities?

Webinar • Thursday, June 20, 2019 • 2:00 - 3:30 PM ET | Qualifies for 1.5 CAE


For the first time ever, organizations worldwide expect to spend more on digital marketing than on traditional channels and tactics. But is that true for the association community where print efforts are still mainstream?

A new MultiView survey reaches inside associations to reveal what’s really happening with digital marketing—what really works … and what doesn’t.

A new Association TRENDS webinar shares these findings, so you’ll come away with the ability to benchmark against today’s digital trends.

Register now for Rethinking Association Marketing in a Digital Ecosystem: Where Are Your Best Opportunities?

In this 90-minute webinar, MultiView’s Colby Horton shares the results of a first-ever survey focusing specifically on the use of digital marketing in the association space. You’ll gain additional benchmarking perspective from a panel of association marketing experts who share their own real-world experience on digital strategies and tactics that do—and don’t—work

Webinar includes a FREE copy of the survey results.  From website and email, to social media and programmatic advertising, you’ll learn how your colleagues are using digital opportunities to improve the impact of their marketing and communications efforts. Learn how to recruit and retain members, reach prospective donors, and advocate for your organization. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to explore your association’s best opportunities for using digital marketing, including:

  • Trends in association spending on digital marketing
  • Associations’ typical marketing goals, prioritized by importance
  • Most- (and least-) popular digital marketing channels and how each can benefit your organization
  • Factors that can undercut digital marketing success
  • How to use programmatic advertising technology to enhance your marketing and communication efforts
  • Social channels: which are used the most, how often they’re updated and which work best for associations
  • Content marketing’s importance for associations
  • How associations use email marketing and marketing automation platforms
  • How to measure the success of digital marketing campaigns
  • Real-world use cases from a panel of association marketing executives

Don’t lose your marketing edge or risk investing in digital tactics that don’t work for associations. Take this opportunity to learn best strategies for keeping ROI—and your mission—strong.

Register now for Rethinking Association Marketing in a Digital Ecosystem: Where Are Your Best Opportunities?

Colby Horton is MultiView’s Executive Vice President of Marketing and Publishing. He is responsible for the company’s overall marketing initiatives, including brand management, content generation, social media, and email marketing initiatives. He also handles the management of MultiView’s association-branded publications, making him responsible for the overall editorial direction and scope of more than 600 publishing relationships.

Colby joined MultiView in 2007 as the company’s Director of Marketing before creating the news brief product line a year later. Before that, he held the marketing manager role with Brunswick Corp., overseeing the coin-op division’s marketing programs. Colby started his career as the electronic communications manager for the Automotive Service Association (ASA), where he was responsible for the association’s website, e-mail marketing efforts, electronic news dissemination and the development and implementation of electronic marketing programs.

Colby is a graduate of the University of Texas at Arlington with a bachelor’s degree in journalism and holds an M.A. in Journalism from the University of North Texas.

Who Should Attend

This webinar is of value to all associations and nonprofits that conduct marketing campaigns to increase membership or alternate revenue. Attendees who will benefit most include:

  • Marketing Directors
  • Marketing Managers
  • Communication Directors
  • Executive Directors
  • CEOs
  • Chief Membership Officers
  • Chief Marketing Officers

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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