How To Address 3 Common Association Sales ‘Stoppers’: Increase Membership Revenue and Sponsor Commitments | Thompson grants

Sponsorship Revenue and Results: The New Path Forward

Webinar • Thursday, October 29, 2020 • 2:00 - 3:00 PM ET | Qualifies for 1 CAE


As the pandemic disrupts traditional revenue streams, associations can’t afford to overlook any opportunity to generate income. The shift to virtual conferences resulted in associations suffering major revenue losses this year and a need to change course.  Associations that rely on event income now face a dilemma – where to turn to drive new sources of funding.     

The challenge is traditional sponsorship strategies and tactics if used now can actually stop you from keeping your sponsors on board.  But make just three changes and you can open new doors, uncork new opportunities and land additional income.

What are these three changes? How do they help associations recoup lost revenue? And how can you start putting them to work in your own organization?

Register now for Sponsorship Revenue and Results: The New Path Forward.

In this one-hour webinar, revenue-generation expert Lewis Flax presents “code red” strategies associations can use immediately to help stem losses and drive sponsorship revenue.

Make three changes that can yield major revenue gains.  You’ll learn a new path forward to increase the effectiveness of your revenue strategy—significantly.  Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to avoid the same-old traditional sponsorship approach preventing your organization from developing a robust revenue stream.  Learn how to:  

  • Expand your sponsorship approach beyond virtual events
  • Shift your sales focus and outreach plan
  • Understand the three sponsorship program levels – and how to move your association to the next level

These are simple concepts, but you’ll be surprised at how quickly these changes can help you  seize critical new revenue opportunities. 

Register now for Sponsorship Revenue and Results: The New Path Forward.

Meet Your Webinar Leaders

Lewis Flax specializes in assisting association and nonprofits generate revenue.  His hands-on approach has helped numerous organizations implement income generating strategies and learn and apply critical sales techniques resulting in additional funding.  His firm, Flax Associates, established in 2008, serves as a partner in driving revenue and results for associations. 

He is a certified instructor for Dale Carnegie Training (Winning with Relationship Selling).  The sales approaches Lewis has learned have been specifically tailored for the association community. 
Lewis understands the challenges associations face, both from an outside consultant's point of view and from the internal perspective of a nonprofit executive.  Previously, Lewis served as a Vice President for IEG (a sponsorship consulting firm) and served on the leadership team at Financial Executives International (FEI).

Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Marketing Planners
  • Marketing Directors
  • Membership Directors
  • Communications Directors

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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