Virtual Event Playbook


AssociationTrends

How to make the shift to a virtual event.

Just two weeks before our annual iMIS iNNOVATIONS partner and client conference, ASI decided to shift to a virtual format in light of COVID-19. With iMIS, we knew we already had all the technology we needed to deliver the high-quality program our community wanted. This Playbook details the lessons we learned along the way to achieving our most cost-effective and best-attended conference ever, including:

  • How we determined costs and converted content

  • Mobile and other strategies we used to inject life into the virtual program

  • Tactics we’re still using to keep attendees engaged and generate new revenue

  • How virtual attendance jumped by 81% over in-person rates

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