4 Steps to Winning the Championship of Member Engagement
Every association leader has their eye on the prize: achieving long-term stability and revenue growth through member engagement. If you think of your members as your team, the pathway to winning becomes clearer. From analyzing past performance and assessing skills to creating actionable development plans, your association can guide and engage members throughout their career journey.
Join our session to learn how to leverage data, machine learning, and AI to create personalized experiences that boost member loyalty. Discover a game-changing strategy that will transform your association into an indispensable resource for your members' professional growth.
Learning Objectives:
- Examine why member engagement is crucial for association growth.
- Understand how your association’s data is key to designing and implementing engagement programs.
- Follow the 4 steps to Winning the Championship of member engagement:
- Step 1: Study the Game Tapes. Analyze member journey data to benchmark and improve member interaction rates.
- Step 2: Scout Your Team. Use assessments to identify individual and enterprise strengths and development needs and create evidence-based development plans.
- Step 3: Develop the Necessary Skills. Utilize adaptive learning models to personalize training and increase knowledge retention and improve pass rates.
- Step 4: Design the Career Playbook. Provide members with personalized recommendations for professional growth that evolve with their goals and accomplishments.
What is the most important benefit attendees will gain through this event? What is their motivation for attending?
Attendees will learn how data and technology can be used to create personalized member experiences that significantly improve engagement, retention, and revenue
What types of titles would benefit?
Manager, Director, VP, EVP of:
- Membership/Member Services
- Certification
- Professional Development/Group Training
- Finance
- Operations
Speaker Information:
Elizabeth Moore, SHRM-SCP
Vice President, Product Development - Holmes Corporation
With nearly three decades of leadership in designing, developing, selling, and delivering innovative, technology-based training and education solutions, Elizabeth Moore stands out as a results-driven business leader. Currently serving as the Vice President of Product Development at Holmes Corporation, Elizabeth has consistently demonstrated her ability to boost product performance and engagement through strategic vision and meticulous operational management. Aside from work, Elizabeth loves to spend time with family and friends at the lake, on a boat or around the campfire.
Steven Khraiss, GAQI, AWSC, EFC, MFC, EAC
Marketing Director, Analytics and Customer Insights - Holmes Corporation
With over 17 years of marketing and analytics expertise, Steven brings a wealth of experience in data analysis, digital marketing, SEO, SEM, email marketing, ecommerce, CRM, and more. Throughout his career, he has led successful strategic initiatives that utilize customer insights to drive product development and optimize marketing campaigns. As the Marketing Director of Analytics & Customer Insights at Holmes Corporation, he has spearheaded efforts to educate stakeholders on best practices for digital analytics, providing actionable insights to support business decisions and strategic marketing initiatives. Outside of work, Steven enjoys spending quality time with his family and friends, cheering on his kids at their sporting events, and creating lasting memories together.
CAE Credits: All live webinar attendees are eligible for 1 credit hour. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies.
