The key to an association’s growth is career-long member engagement. Professional certifications deliver training and credibility for entry-level, mid-career and senior professionals, and should be a critical part of your long-term strategy.
But what if your certification program could be performing better?
In this practical guide, we dive into four common roadblocks to growth and offer specific actions you can take to remedy the situation. We’ll tackle:
•Relevancy: How to ensure your content meets the needs and interests of your audience.
•Value: How to assess and communicate your certification program’s return on investment for individuals and employers.
•Awareness: How to establish the right messaging and expand your reach.
•Scale: How to determine whether you have the right internal processes and resources to enable growth.
Fill out the form to the right to download the guide.
