Websites
Entrant Details
Society for Human Resource Management
Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
Websites
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Society for Human Resource Management
Websites
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American Association of Motor Vehicle Administrators
Websites
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LeadingAge Florida
Educational Program
Judge’s Comments: This education campaign provides an excellent explanation as to the background of the topic, and relevance to the public. The background information was definitely needed for a topic that many people don’t know much about. Combining a number of different technologies to reach the most people seems as though it would be very effective, and the image of the television commercial, along with the newspaper ad image, are very well designed. The presentation looked very good, which is always important when conveying valuable information. The section on ways the public can help was excellent, because in theory it will help increase engagement, which can then help increase awareness on the topic, which is the primary goal of an education campaign. As the entry states, “Any chance you have to share the campaign messaging will strengthen our ability to educate more consumers.”
Entrant Details
National Reverse Mortgage Lenders Association
KickOff! NewReverseMortgage Launches in Three Pilot Markets
Contact: Darryl Hicks
Educational Program
Judge’s Comments: The Car Care Guide stood out because of how useful it would be to so many people. The book was the perfect size to be stored in a car for reference, and the space at the front and back of the book for notes was exceptional. The idea of providing people not only with expert information about car care, but also with the space to fill in their own custom Car Care Maintenance Log was perfect. The content in the book was extremely well organized, and the style and appearance made it very easy to read. The huge amount of information included was a great realization, and the diagrams and models were very informative. The bullet points and arrows helped ensure that the information was not overwhelming to the reader. The format was excellent, and it is immediately clear why this book would be useful. The cover of the book was very engaging as well!
Entrant Details
Auto Care Association in partnership with Car Care Council
Car Care Guide
Contact: Gina Lemon
Educational Program
Judge’s Comments: The New Lawyer Campaign, a webinar for young lawyers starting their careers, was very impressive. The education campaign targeted a group in need, and provided extremely valuable information to that group. The idea that the webinar was meant as an exclusive perk to association members was good, but offering a limited-time free trial membership to allow more webinar attendees added a lot of value. Equally, if not even more impressive, was the social media campaign directed at already established lawyers. The initiative used many forms of technology to reach the public in different ways throughout the process, and increased engagement by both giving knowledge to the young lawyers and taking knowledge from well-established lawyers. This was a fantastic education initiative, and clearly deserving of first place!
Entrant Details
American Bar Association
New Member Campaign- 30 tips in 30 minutes
Contact: Robert Henry
Convention Program
Judge’s Comments: This program stays true to the theme of presenting a lot of overwhelming conference information in a concise and easy-to-access format. The use of color coordinated headings to help the conference attendees find the information they need without the use of tabs was a design plus.
2014 Midwest Veterinary Conference: Registration Program.
Contact: Krysten Pyles
Convention Program
Judge’s Comments: The first thing this has going for it is its very compact size, which is always a plus. The design is clean and the ads are incorporated in such a way as to not overwhelm the actual information that conference attendees need to access during the event. The inclusion of a schedule-at-a-glance at the very beginning is always a plus, and the rest of the program flows from that. Including the maps at the very back of the publication instead of somewhere in the middle, another feature that stays true to the primary purpose of the convention program: making it easy for attendees to access necessary conference information quickly and easily.
Entrant Details
Mortgage Bankers Association
MBA’s National Secondary Market Conference & Expo 2014 Program Guide
Contact: Shay Jones
Convention Program
Judge’s Comments: This an ideal convention program for a large convention. It is small format, has helpful tabs that enable convention goers to easily locate the information that they might need, especially schedule and map information, and a workshop-at-a-glance fold out. Combined with those attributes is a clean and fun design that highlights and incorporates the convention location. Producing a program for a large convention is always a trade-off between the amount of information that must be packed into the publication and the desire to keep it to a reasonable size and weight so that attendees can carry it easily. ICBA has done an excellent job of achieving balance between the two, and producing a beautiful, easy-to-navigate publication.
Entrant Details
ICBA
2014 ICBA Community Banking LIVE!
Contact: Chris Lorence
Annual or Quarterly Magazine or Journal
Judge’s Comments: Beautiful photos, clean layout and engaging editorial. Let’s go to Boise!
Entrant Details
Boise Metro Chamber of Commerce
Boise Valley Spotlight
Contact: Diane Taylor
1500 Wilson Boulevard, Suite 920, Arlington, VA 22209
Questions? Call 202-464-1662
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