{"id":3578,"date":"2011-01-17T10:06:54","date_gmt":"2011-01-17T15:06:54","guid":{"rendered":"http:\/\/www.associationtrends.com\/gallery\/?p=3578"},"modified":"2014-09-23T04:18:12","modified_gmt":"2014-09-23T08:18:12","slug":"2010-silver-award-2010-aahsa-annual-meeting-movie-trailer-2","status":"publish","type":"post","link":"https:\/\/www.associationtrends.com\/gallery\/2011\/01\/17\/2010-silver-award-2010-aahsa-annual-meeting-movie-trailer-2\/","title":{"rendered":"2010 Silver Award: 2010 AAHSA Annual Meeting Movie Trailer"},"content":{"rendered":"<p>Social Media &#8211; Internal Use<\/p>\n<p><strong>Judge\u2019s Comments: <\/strong>AAHSA used humor in a viral video to spread the word about the annual conference. The punch line of the video is the juxtaposition between extensive and expensive productions and a simple old email.\u00c2\u00a0 The video shows that the association knows how to engage, knows its audience, and understands their own limitations.<\/p>\n<p><strong>Entrant Details<\/strong><br \/>\nAmerican Association of Homes and Services for the Aging\/O&#8217;Keefe Communications, Inc.<br \/>\n2010 AAHSA Annual Meeting Movie Trailer<br \/>\nContact: Sharon Sullivan<\/p>\n<p><strong>Credited Vendors &amp; Partners<\/strong><br \/>\nO&#8217;Keefe Communications, Inc., Communications Firm<br \/>\nTina Hoffmann, Director Video Production<br \/>\nWashington, District of Columbia<br \/>\ntina@okeefecom.com<br \/>\n202-363-2101<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media &#8211; Internal Use Judge\u2019s Comments: AAHSA used humor in a viral video to spread the word about the annual conference. The punch line of the video is the juxtaposition between extensive and expensive productions and a simple old email.\u00c2\u00a0 The video shows that the association knows how to engage, knows its audience, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[862,4,6,20,26],"tags":[],"class_list":["post-3578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-862","category-award","category-category","category-2-silver","category-year"],"_links":{"self":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/3578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/comments?post=3578"}],"version-history":[{"count":5,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/3578\/revisions"}],"predecessor-version":[{"id":6815,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/3578\/revisions\/6815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/media\/3579"}],"wp:attachment":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/media?parent=3578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/categories?post=3578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/tags?post=3578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}