Advertising Media Kit<\/p>\n
Judge’s Comment:<\/strong> ALA took a very unique approach to their media kit, focusing on the strategy and benefits of advertising with them. The media kit was laid out in a way that made it seem you have a partner in advertising. Beginning with providing thorough demographics of the individuals advertiser\u2019s will reach and all the way through customizing \u201cyour plan\u201d they made it possible to see the whole picture. I could see this approach helping to engage someone who in the past would only think about print advertising to now look at web-based or in-person. <\/p>\n Entrant Details<\/strong> Credited Vendors & Partners<\/strong> Kelmscott Communications, Printer Company Advertising Media Kit Judge’s Comment: ALA took a very unique approach to their media kit, focusing on the strategy and benefits of advertising with them. The media kit was laid out in a way that made it seem you have a partner in advertising. Beginning with providing thorough demographics of the individuals advertiser\u2019s will reach […]<\/p>\n","protected":false},"author":1,"featured_media":3875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[920,163,5],"tags":[],"class_list":["post-3871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-920","category-advertising-media-kit","category-3-bronze"],"_links":{"self":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/3871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/comments?post=3871"}],"version-history":[{"count":8,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/3871\/revisions"}],"predecessor-version":[{"id":6470,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/3871\/revisions\/6470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/media\/3875"}],"wp:attachment":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/media?parent=3871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/categories?post=3871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/tags?post=3871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nALA
\n2011 ALA Marketing Guide
\nContact: Mr. Steve Carasso<\/p>\n
\nStraightNorth, Graphic Design Firm
\nJeff Wojciechowski, jwojciechowski@straightnorth.com<\/p>\n
\nGary Krattenmaker, gkratt@kelmscottcommunications.com<\/p>\n","protected":false},"excerpt":{"rendered":"