{"id":4417,"date":"2013-01-12T00:24:46","date_gmt":"2013-01-12T05:24:46","guid":{"rendered":"http:\/\/www.associationtrends.com\/gallery\/?p=4417"},"modified":"2014-09-02T06:58:50","modified_gmt":"2014-09-02T10:58:50","slug":"2012-bronze-award-pma-member-stories-campaign","status":"publish","type":"post","link":"https:\/\/www.associationtrends.com\/gallery\/2013\/01\/12\/2012-bronze-award-pma-member-stories-campaign\/","title":{"rendered":"2012 Bronze Award: PMA &#8220;Member Stories&#8221; Campaign"},"content":{"rendered":"<p>Direct Marketing Piece\/Promotion<\/p>\n<p><strong>Judge\u2019s Comments:<\/strong> Over the years many entrants have tried the &#8220;Washington angle&#8221; for their group often end up in the weeds. This is a great exception; The PMA \u00c2\u00a0brochure&#8217;s writing is clear and to the point; The information about the PMA has a human interest story. This story telling is really very strong and permits key points to be naturally introduced into the this entrant; The layout is easy to follow and designed to be read as a headline and a topic sentence without loss of understanding; QR codes and a special pma.com\/memberstories provide quick ways to get the details across to members and non-members.<\/p>\n<p><strong>Entrant Details<\/strong><br \/>\nProduce Marketing Association<br \/>\nPMA &#8220;Member Stories&#8221; Campaign<br \/>\nContact: Ms. Kelly Koczak McCurdy<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct Marketing Piece\/Promotion Judge\u2019s Comments: Over the years many entrants have tried the &#8220;Washington angle&#8221; for their group often end up in the weeds. This is a great exception; The PMA \u00c2\u00a0brochure&#8217;s writing is clear and to the point; The information about the PMA has a human interest story. This story telling is really very [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1052,5,958],"tags":[],"class_list":["post-4417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1052","category-3-bronze","category-direct-marketing-piecepromotion"],"_links":{"self":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/4417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/comments?post=4417"}],"version-history":[{"count":5,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/4417\/revisions"}],"predecessor-version":[{"id":6500,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/4417\/revisions\/6500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/media\/4422"}],"wp:attachment":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/media?parent=4417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/categories?post=4417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/tags?post=4417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}