{"id":4460,"date":"2013-01-12T00:55:41","date_gmt":"2013-01-12T05:55:41","guid":{"rendered":"http:\/\/www.associationtrends.com\/gallery\/?p=4460"},"modified":"2014-09-25T03:57:23","modified_gmt":"2014-09-25T07:57:23","slug":"2012-silver-award-nacs-media-planner","status":"publish","type":"post","link":"https:\/\/www.associationtrends.com\/gallery\/2013\/01\/12\/2012-silver-award-nacs-media-planner\/","title":{"rendered":"2012 Silver Award: NACS Media Planner"},"content":{"rendered":"<p>Advertising Media Kit<\/p>\n<p><strong>Judge\u2019s Comments:<\/strong> Comment on Silver Winner NACS \u2014 This had one of the best overall designs of the entries. It was a crisp, well-organized design. The content was well written and had the right information about the audience advertisers would want to know before deciding to advertise. What, I found really informative was the breakdown of the \u201ctop selling categories\u201d in the stores. I could see how for potential advertisers this would help to give them an advantage to determine their advertising. The editorial calendar was well laid out with the right information for booking advertising as well as a good overview of what would be featured in that month\u2019s issue. They also did a good job organizing each of the various advertising opportunities whether it be for the website, the e-newsletter, the trade show or the magazine. <\/p>\n<p><strong>Entrant Details<\/strong><br \/>\nNACS, The Association for Convenience &#038; Fuel Retailing<br \/>\nNACS Media Planner<br \/>\nContact: Ms. Erin Pressley<\/p>\n<p><strong>Credited Vendors &#038; Partners<\/strong><br \/>\nThe Pohly Company, Communications Firm<br \/>\nKevin Miller, kmiller@pohlyco.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Media Kit Judge\u2019s Comments: Comment on Silver Winner NACS \u2014 This had one of the best overall designs of the entries. It was a crisp, well-organized design. The content was well written and had the right information about the audience advertisers would want to know before deciding to advertise. What, I found really informative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1052,163,20],"tags":[],"class_list":["post-4460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1052","category-advertising-media-kit","category-2-silver"],"_links":{"self":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/4460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/comments?post=4460"}],"version-history":[{"count":8,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/4460\/revisions"}],"predecessor-version":[{"id":6936,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/4460\/revisions\/6936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/media\/4462"}],"wp:attachment":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/media?parent=4460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/categories?post=4460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/tags?post=4460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}