Web Sites<\/p>\n
Judge\u2019s Comments:<\/strong> This website has a colorful, friendly look and feel, with simple, striking visual brand elements throughout; a clear voice, uncluttered sense of purpose and theme (to get children interested in oral health). \u00c2\u00a0There are calls to action on every page – the site is all about what you the viewer can do, eg find a dentist, find out about dental symptoms. \u00c2\u00a0There are very clear tabs representing the different audiences the ADA wants to reach – pregnant women, kids, teens, adults at different life stages, each one “speaking to” that audience segment in simple, approachable language. Great kid section with games; and their “Stop Zombie Mouth” campaign becomes front and center on the iPad and mobile phone, focusing attention on that call to action – good use of different mobile formats. \u00c2\u00a0 Negatives – some of the internal pages could be simplified even more, and there seems to be a missed opportunity for more social media sharing elements, particularly for games which seem to be ripe for kids to want to “share with friends”.<\/p>\n Entrant Details<\/strong> Web Sites Judge\u2019s Comments: This website has a colorful, friendly look and feel, with simple, striking visual brand elements throughout; a clear voice, uncluttered sense of purpose and theme (to get children interested in oral health). \u00c2\u00a0There are calls to action on every page – the site is all about what you the viewer can […]<\/p>\n","protected":false},"author":1,"featured_media":4558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1052,5,236],"tags":[],"class_list":["post-4557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1052","category-3-bronze","category-websites"],"_links":{"self":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/4557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/comments?post=4557"}],"version-history":[{"count":5,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/4557\/revisions"}],"predecessor-version":[{"id":6511,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/posts\/4557\/revisions\/6511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/media\/4558"}],"wp:attachment":[{"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/media?parent=4557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/categories?post=4557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.associationtrends.com\/gallery\/wp-json\/wp\/v2\/tags?post=4557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nAmerican Dental Association
\nMouthHealthy.org consumer website (in English and Spanish)
\nContact: Ms. Sandra Eitel<\/p>\n","protected":false},"excerpt":{"rendered":"