December 15, 2017
    2 associations honor former Orlando CVB executive

    Former Visit Orlando (Fla.) CEO Gary Sain, who died unexpectedly in May, will be honored by two associations: by the Association of Travel Marketing Executives with a Lifetime Achievement Award, June 26 at the annual ATLAS Awards Banquet and Dinner in Washington; and by U.S. Travel Association as a 2012 inductee into its Hall of Leaders, Nov. 29 in Dallas.

    Sain, 61, died after giving opening remarks at a fundraiser for Central Florida's Celebrate the Children, at the Orlando World Center Marriott.

    Sain joined the Orlando CVB in 2007, where he is credited with helping Orlando become the first U.S. destination to attract more than 50 million visitors. Before Visit Orlando, he was a partner at Yesawich, Pepperdine, Brown & Russell, an ad agency. Earlier he was EVP for GES Exposition Services and held several management positions in the hotel industry.

    Memberships included U.S. Travel Association; Brand USA Marketing Advisory Council; Visit Florida; Central Florida Hotel & Lodging Association; IAEE; Professional Convention Management Association; Meeting Professionals International; and ASAE. He was a Certified Travel Counselor, Certified Hospitality Marketing Executive, and Certified Travel Marketing Executive.

    He is survived by his wife Pam, two daughters and his mother. Memorial donations may be made to a scholarship in Sain's memory at UCF Rosen College of Hospitality Management or to DMAI's Destination & Travel Foundation in the name of Gary Sain.

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