December 18, 2017
    Executive compensation, reinvigorating your volunteer model and connecting education to your bottomline

    Thinking Aloud, by Ed Dalere


    Here are the upcoming TRENDS webinars that you should attend!

    Connecting Certificate Programs and Online Learning to Member Engagement & Non-Dues Revenue, Oct. 17. This 90-minute webinar helps you meet two critical challenges: Your members’ need to find and retain highly qualified workers and your association’s need to boost member engagement and non-dues revenues. Tom Morrison and Adrienne Segundo show you how to do it by forging new links between your certificate programs and online learning offerings.

    Hey, They're Stealing Our Association's Intellectual Property! What Do We Do?, Oct. 19. In this 90-minute webinar, Whiteford Taylor Preston attorneys Jefferson Glassie and Dorothy Deng show how to keep control of intellectual property ranging from social media content to your membership list. You’ll learn your legal rights, where and how violations arise and what to do if you discover a violation.

    Association Executive Compensation: How to craft a strong and defensible contract based on the latest compensation trends, Oct. 26. In just 90 minutes, this webinar maps out the key legal and tax issues surrounding nonprofit executive salary and benefits packages. You'll also explore findings from the 2017 Association CEO Compensation Report, which was specifically designed to assist senior nonprofit executives set expectations, benchmark salaries, and maintain their budget.

    Re-Imagining Your Association’s Volunteer Model: From Governance to Engagement - A webinar on recruiting and motivating a new generation of leaders, Oct. 31. In this webinar, two expert consultants on volunteer programs will guide you through the different models working best for recruiting and retaining all kinds of volunteers—including the new generation.  From a panel of your association colleagues, you’ll also discover what real-world strategies and structures are proving most effective for governing volunteer programs without causing volunteers to burn out, disengage or feel disheartened. 

    Maximizing Member Education Program Participation: Knowing exactly what to teach and how to promote it, Nov. 1. This intensive webinar will start off by helping you learn how to use the data that you already have about member behavioral profiles to zero in on education topics of highest interest to your members. Then you will be shown best practices for marketing those in-demand topics and programs to both members and member prospects in order to increase attendance at meetings, and participation in eLearning courses, training seminars, and other educational offerings.

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