November 20, 2017
    Executive Voices: New ASAE chairman Pietranton - role is 'to lead conversation'

    Also, ASAE goes for levity with board introductions


    ASAE's new chairman Arlene A. Pietranton, PhD, FASAE, CAE, sees her role as a catalyst for the work already established by the board.

    In an interview with TRENDS at the ASAE annual meeting last week, Pietranton, CEO of the American Speech-Language-Hearing Association, Rockville, Md., said she doesn't have a personal agenda during her tenure other than "to lead the conversation of the board," on issues that already have been made a priority: innovation, diversity and global. (At left, Pietranton also addressed the Diversity Executive Leadership Program breakfast at the ASAE annual meeting.)

    She wants to set strategy "on the directional path that we're on" and execute plans that already have been set. She is especially keen on innovation.

    "Boundaries are artificial, they're constricting to begin with," she said. She would like the opportunity during her tenure as ASAE chairman to co-develop new projects "in support of the momentum" the board is currently experiencing. (For more on action by the ASAE board, see "Successful meeting for ASAE in Atlanta," 8/8.)

    Pietranton and the rest of ASAE's new board were introduced at the final general session in Atlanta in a very clever way: they introduced themselves on video in verse. Some brought the house down, like Richard Green, CASE, FASAE, association sales and industry relations VP, Marriott International. In his self-introductory rhyme, Green managed to take a fun gibe at competitor hotel brands, to the roar of the packed luncheon audience.

    Association TRENDS