December 17, 2017
    #mcm - Bruce Butterfield

    TRENDS puts its own spin on #mcm and #wcw by spotlighting association professionals for their notable accomplishments and activities.

    Meet Bruce Butterfield. Bruce is CEO of The Forbes Group, but is “winding down” his work life. (Past TRENDS Young & Aspiring Association Professional Amy Brown will succeed him.) He recently took on a volunteer gig at the Mote Marine Laboratory and Aquarium. He also volunteers at the Ringling Museum and Save Our Seabirds in Sarasota, Fla. In addition to heading an association consulting firm, he writes on association management. He wrote the chapter “Defining the Future,” in ASAE’s Professional Practices in Association Management. He also has written many articles on association management, including for TRENDS. 

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