November 18, 2017
    What an association needs to do to stay on top of your industry

    And, what do you think of “Associations @ Work”? Thinking Aloud, by Ed Dalere


    Like it or not your website is often the first thing your association’s value is judged against. If you’re not presenting your association as the industry information provider, your membership numbers are at risk. Plus, with more and more for-profit and media sites competing for web traffic and eyeballs, it is key that you make your website engaging, modernized and visible - NOW. 

    TRENDS is offering an excellent webinar on the “5 Keys to Association Website Success in 2017 (and Beyond),” with presenter Ray van Hilst, director of client results for Yoko Co and interactive marketing guru. van Hilst will help you discover today’s five best - and newest - ways to make your website the go-to source for industry information, including how to:

    • Use new technology to effectively beat your competition for your members’ and prospects’ attention.

    • Create a content marketing plan to cover 2017 and beyond.

    • Know why members engage your website via their mobile devices and how best to present content accordingly.

    • Use search engine optimization to drive your site to the top of search rankings.

    • Develop a step-by-step process that keeps the user engaged through the payment page.

    • Invest in technology that won’t soon be obsolete.

    Rather than invest heavily in their websites - an organization’s No. 1 communications vehicle - most associations spends thousands more on their annual meeting or journal, where, in both instances, only a finite number of people are reached. To maintain your website as the go-to source in your industry or community, at least invest in this webinar and let van Hilst help your association beat the competition from other associations and for-profits. To register, click here


    This seems to be a year of change for association meetings: First DMAI, or Destinations International now, changed the format for “exhibitors” at Destinations Showcase; and ASAE is debuting XDP in May, the successor to Springtime. We’re all looking forward to that.

    So what do you think of ASAE changing the FHRBOC, or the Finance, HR, Business Operations Conference, to “Associations @ Work”? The not-so-old-timers will remember it as FBOS in its earliest iteration, as CliftonLarsonAllen’s Nat Bartholomew points out in this week’s article. Perhaps it is time to change it up again. I hope the move to the Marriott Inner Harbor in Baltimore will be a wholly different setting and feel. As information is avaliable we'll update you.

    I applaud trying something different, and I wish ASAE success with A@W.

    Association TRENDS