November 19, 2017
    TRENDS Attends: Membership2020: Recruiting and Engaging the next generation of members
    06/29/2017

    The first Membership2020, hosted by XYZ University and Association TRENDS was a success, as registrants from associations, other nonprofits and local governments from across the country attended.

    The daylong event was led by Sarah Sladek (above) renowned expert on millennial recruitment, who gave advice on how to create and execute a plan to recruit and communicate with future members and leaders. Below are reactions from energized attendees:

    "Learned to revise communication to appeal to millennials and all members"

    "Gained a listful of actionable items to recruit and retain millennials"

    "Gained perspective on why millennials are important to the future of organizations"

    Sponsors included Advanced Solutions International, Member Suite and GRC Direct with Erik Schonher.

    Just in: TRENDS and XYZ University will reprise Membership2020 in the fall in Atlanta. Watch Association TRENDS for details.

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