Data-Driven, Nimble & Digital: Agile Startup Marketing Strategies for your Association

Product ID: 17842

Webinar • Wednesday, July 21, 2021 • 11:00 - 12:00 PM ET | Qualifies for 1 CAE


As it gets harder to market association products and services, it gets clearer that traditional strategies no longer work.  But what does? Associations are finding new success with data-driven digital strategies.

This agile “startup” approach builds better campaigns on better information about customer preferences and behaviors. It’s marketing that’s nimble as opportunities arrive. It’s more collaborative. And it’s highly effective at attracting and serving members.

Now, your own association can take advantage of these breakthrough startup strategies. Here’s your starting point.

Register now for Data-driven, Nimble & Digital: Agile Startup Marketing Strategies for Your Association.

In this one-hour webinar, two seasoned start-up marketers present new agile, data-driven strategies. You’ll explore using these strategies to better understand association-customer preferences and behavior and improving how you market products and services in today’s digital environment.

Putting breakthrough marketing concepts into action. Through case studies and real-world examples, you’ll learn best practices for bringing digital-first marketing to life for your association. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for practical guidance on using nimble, experimental strategies to create marketing breakthroughs, including:

  • The core components of digital-first association marketing
  • Using core startup marketing objectives to create high-impact marketing efforts
  • Ways to make marketing more iterative, collaborative, nimble, agile and effective
  • Case studies, examples and outcomes of startup marketing tactics in action

You’ll come away from this webinar inspired by what’s possible with new digital-first marketing strategies—and ready to go after marketing breakthroughs for your own association.

Register now for Data-driven, Nimble & Digital: Agile Startup Marketing Strategies for Your Association.

Meet Your Webinar Leaders

Claire Glisson, Director of Marketing for Hum, is a seasoned brand strategist and marketer with experience helping early-stage companies across industries – ranging from technology to nonprofits to hospitality to consumer goods – refine and scale their offers to key markets. Claire’s approach to strategic communications and brand positioning marries measurable, data-driven techniques and an ability to uncover insights and trends in qualitative market listening. Claire is the Director of Marketing at Hum, a data intelligence platform for professional associations and member organizations. Claire honed her approach to brand strategy at the VCU Brandcenter in Richmond, VA, where she earned a master’s degree in Communication Strategy.

Liz Heinberg, Cofounder and Chief Product Officer for Hum, is a product marketing and startup growth expert. She has led brand strategy and architecture projects for B2B SaaS platforms and CPG companies alike. She has experience working with small businesses, nonprofits and Fortune 500 companies. Liz has a particular affinity for startups and the technology space, and has been on the founding team of several technology startups. Liz is the Co-Founder and Chief Product Officer at Hum, a data intelligence platform for professional associations and member organizations. Liz holds degrees from Yale University and the VCU Brandcenter and brings a strong background in brand management and marketing strategy to the table, as well as an empathetic appreciation for the business goals associated with creative projects.

Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Chief Marketing Officer
  • Director of Marketing
  • Director of Digital Operations
  • Marketing Manager
  • Communications Manager

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 credit hour. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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To order by phone, call 1-888-265-0600.

Please Note: CAE and CPE credit can be earned for attending the live webinar only.