How Winning Volunteer Advocacy and PAC Teams Succeed and Achieve Their Goals in a Virtual Team Setting

Product ID: 17999

Webinar • Monday, September 27, 2021 • 2:00 - 3:00 PM ET | Qualifies for 1 CAE


Individual contacts can be critical in carrying your advocacy message and raising PAC funds. High-performing organizations can carry it even further: empowering small teams of volunteers to engage and lead their peers.

It has always been a challenge to manage these volunteers. Traditional supervisor-employee dynamics don’t apply. Plus, today’s highly virtual environment means your team’s success depends on all-new standards for autonomy, accountability and communications.

This is no time for guesswork. Let an advocacy show you today’s best practices for keeping your volunteer teams strong, motivated and influential.

Register now for How Winning Volunteer Advocacy and PAC Teams Succeed in a Virtual Team Setting.

In this one-hour webinar, advocacy guru Amy Showalter discusses how high-achieving advocacy and PAC leaders can help their teams recruit, motivate and lead their peers in today’s hybrid environment.

New secrets for high-performing teams. You’ll learn how to update pre-pandemic practices to keep volunteer advocacy and fundraising teams successful amid rapidly evolving political, cultural and communications challenges. Plus, you’ll have the chance to ask your own questions.

 Reserve your space now to help your volunteers achieve advocacy and fundraising goals in a virtual world, including:

  • How to find team members with three characteristics that make outshine their opponents in influencing elected officials
  • Four ways your organization must show support for what the team is tasked with accomplishing
  • The best (and worst) ways to screen potential team members
  • How to help team members increase their Credibility Quotient for taking on more status and responsibilities
  • How to create a culture of advocacy and PAC achievement and maintain team morale (even if your organization presently lacks a stellar advocacy culture)
  • The most effective team norms for autonomy, accountability and communications in the virtual world
  • How to equip team leaders to keep the team together

You’ll come away from this webinar ready to keep advocacy and PAC fundraising teams successful despite today’s game-changing challenges of political polarization and virtual engagement.

Register now for How Winning Volunteer Advocacy and PAC Teams Succeed in a Virtual Team Setting.

Meet Your Webinar Leaders

Amy Showalter, The Showalter Group

What do International Paper, Bayer, the National Association of REALTORS®, the American Kennel Club, and Southwest Airlines have in common?  They have all turned to Amy Showalter for her expertise and motivation to improve their government relations influence by elevating their grassroots advocacy and PAC performance.  Amy Showalter is an advocacy and PAC influence expert who has pioneered the application of scientific influence principles to advocacy and PAC engagement, which provides velocity to their PAC fundraising and advocacy results.

She has delivered over 300 workshops and keynotes to over 25,000 association members, corporate employees, boards of directors and non-profit volunteer leaders about how to achieve upward influence success. 

She is the author of “The Underdog Edge: How Everyday People Change the Minds of the Powerful. . . and Live to Tell About It.” (Morgan-James) and “The Art and Science of the BFF: 105 Ways to Build Relationships on the Hill, at the State House, and in City Hall”, which has sold over 16,000 copies. Amy also is the Executive Editor of Creating and Managing an Association Government Relations Program, published by the American Society of Association Executives. 
She has been a guest lecturer at the University of Texas at Austin’s LBJ School of Public Affairs, where her “Underdog Edge” book is on the graduate school curriculum, as well as George Washington University's Graduate School of Political Management, Wright State University, and Kent State University.
Amy has a BA in Political Science from Wright State University and an MSA from Central Michigan University.  She is also a John Maxwell Team ® Certified Coach and Trainer.

She and her husband, Randy Boyer, co-exist with their dogs Eli and Finn in the greater Cincinnati area.  Finn is a registered Pet Partners® therapy dog.  He and Amy are regular visitors at the Cincinnati Ronald McDonald House and the “Barks and Books” reading program at the Clermont County Library.   

Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Government Relations Staff
  • Advocacy Professionals
  • Communications Staff

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 credit hour. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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Please Note: CAE and CPE credit can be earned for attending the live webinar only.