More Engagement, Less Work: Community-Driven Video at Live Events

Product ID: 18466

Webinar • Thursday, September 08, 2022 • 2:00-3:00 p.m. ET | Qualifies for 1 CAE Credit 


You know that live events are an ideal opportunity to co-create video content with members. You also know how this content can drive engagement and support marketing.

What many associations do not know, however, is how to partner with members to create meaningful video content, produce enough of it, and share it across marketing channels.

This new TRENDS webinar bridges the gap, showing association executives how to generate major engagement with community-driven video — and without a huge marketing budget.

Register now for More Engagement, Less Work: Community-Driven Videos at Live Events.

In this one-hour webinar, Gather Voices' Michael Hoffman shows association executives how to use member-driven content to maximize revenue and engagement at events. Learn how to gather, manage and share this content successfully—and without a huge marketing budget.

Best practices for co-creating and using video content.  You’ll also benefit from the real-world experience of organizations like the California Primary Care Association, National Hemophilia Foundation, and the Alzheimer’s Association. Plus, you can ask your own questions.

Reserve your space now for expert guidance on turning live events into meaningful—and bountiful—video content, including:

  • How associations are using this video strategy in the real world
  • Opportunities to infuse member-driven video content before, during and after events
  • A process for co-creating video content at live events and beyond
  • Best practices for sharing and repurposing video content across marketing channels
  • How to measure impact and optimize for the future.

You’ll come away from this webinar ready to create enough videos at live events to power your marketing all year long.

Register now for More Engagement, Less Work: Community-Driven Videos at Live Events.

Meet Your Webinar Leaders

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of member-driven video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.


Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Director of Marketing
  • Vice President of Marketing
  • Director of Meetings/Events

CAE Credits: All live webinar attendees are eligible for 1 credit hour. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here.


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To order by phone, call 1-888-265-0600.

Please Note: CAE and CPE credit can be earned for attending the live webinar only.