Thriving with Data: Using Your Data to Improve Member Marketing and Communications

Product ID: 18175

Webinar • Thursday, February 10, 2022 • 2:00 - 3:00 PM ET | Qualifies for 1 CAE Credit 


Associations and nonprofits know data is essential for effective member marketing and communications. But here’s something that’s far less-known: You don’t necessarily need to gather new data to achieve next-level goals.

Map your data hierarchy, answer nine key questions, put six factors into play and you can start taking your organization to the next level—right now.

This TRENDS webinar shows you how.

Register now for Thriving with Data: Using Your Data to Improve Member Marketing and Communications.

In this one-hour webinar, Wes Trochlil—president of Effective Database Management—shows you how to retool existing data into all-new opportunities for member recruitment, engagement and growth.

Leverage greater value from existing data.  You’ll learn how to build a foundation for defining and implementing new ways to help marketing and member communications thrive. You’ll also have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on using your data to power even more effective member marketing and communications, including:

  • How to use the Trochlil Data Management Hierarchy to define where your organization is and how to move to the next level
  • Six prerequisites for effectively analyzing and using your data
  • A process for identifying all of your useful data sources
  • Nine data questions you should be able to answer instantly

You’ll come away from this webinar ready to use the data you already have to achieve new goals for your organization.

Register now for Thriving with Data: Using Your Data to Improve Member Marketing and Communications.

Meet Your Webinar Leaders

Wes Trochlil, president of Effective Database Management, is the most published author on data management in the association market. For over 30 years, Wes has worked in and with over 200 associations, non-profits, and membership organizations throughout the US, Canada, and Australia, from helping organizations select and implement data management systems, to using the database and data for improved marketing and communications, and advancing the organization’s mission. 

Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:Don't wait, register your entire team today!

  • VP/Director of Membership and IT
  • CEO/Executive Director
  • Communications Manager

CAE Credits: All live webinar attendees are eligible for 1 credit hour. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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To order by phone, call 1-888-265-0600.

Please Note: CAE and CPE credit can be earned for attending the live webinar only.