December 16, 2017

Membership Headlines

With all the AMSes and LMSes and CRM systems and CMSes and social media platforms galore, you still need to pay attention to and track what members respond to and target your communications appropriately. Elizabeth Engel, CAE, explains.

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EXECUTIVE MOVES: Wood Machinery Manufacturers of America - Fred Stringfellow, CAE, to CEO. This position replaces the executive director position previously held since January by Dan Bond, CAE, who is now public policy director, a new position. Stringfellow had been WMMA executive director before Bond. WMMA in an association client of Stringfellow Management Group. Healthcare Information and Management Systems Society - Harold Wolf III to CEO, beginning in September. He succeeds H. Stephen Lieber, who will step down after more than 17 years. Wolf will assume all CEO duties by the end of the year.

Staff turnover is disruptive to associations. There’s even a direct relationship between staff morale and retention? Try keeping morale up with these free or low-cost ideas found at the GrowthZone blog.

Association membership professionals, particularly in the last several years, talk about engagement A LOT. But what are we actually talking about when we deploy this (over?) used term? Elizabeth Engel of Spark Consulting has the answer.

Email platforms that integrate with member databases enable marketers to put real-time intelligence into their email communications. Vivian Swertinski of Informz explains in a post at

Tips to greatly increase your chances of having an incredibly successful meeting

A fully gamified program entices participants by signaling that this is going to be fun

Association TRENDS