Thursday, December 14, 2017

Association Magazines and Newsletters
Performing a Strategic Makeover
Recorded on October 20, 2015



Today’s most-successful associations have something in common: their magazines and newsletters aren’t “stand alone” communications pieces. Instead, these publications are integrated into a strategic plan for supporting every aspect of the association and its mission.  How about your own publications?

Do they drive revenues? Do they increase meeting attendance? Do they give your association more success in recruiting, retaining and engaging members? Do they make a tangible contribution?

If not, it’s time to give magazines and newsletters a strategic makeover.  Let an expert show you how!

Register now for Association Magazines and Newsletters: Performing a Strategic Makeover.

In this 90-minute webinar, long-time association manager, executive director and magazine consultant Steve Milano will show you how to create a strategic plan for giving magazines and newsletters all-new power to help your association:

  • Recruit and retain members
  • Increase attendance at meetings
  • Generate more vendor and supplier participation
  • Increase non-dues revenues
  • Drive traffic to an association’s website
  • Communicate and enhance an association’s brand/image
  • Attract higher-quality board and committee members
  • Motivate other industry associations and societies to associate
  • Keep legislators informed about an industry or profession
  • Generate higher engagement and member participation

Turn publications into top-rated member benefits.  Step by step, you’ll learn sales and publishing techniques you can use immediately to give publications more member value—and more value in driving revenue and meeting attendance. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now learn proven techniques for giving magazines and newsletters a strategic makeover, including how to:

  • Set strategic goals for a publication
  • Create editorial strategies to support varied association functions
  • Use today’s most effective sales techniques for association magazines
  • Avoid common design mistakes in business publications
  • Develop the best financial strategies for any book (expense, break-even or profit center)
  • Leverage new digital strategies for content

Imagine the difference as you use all you learn in this webinar to transform publications from stand-alone communication pieces into strategic tools that support every aspect of your association’s mission!

Register now for Association Magazines and Newsletters: Performing a Strategic Makeover.

Meet Your Webinar Leader
Steve Milano
has worked as a “magazine doctor” for more than 25 years, specializing in restructuring, re-branding and repositioning trade association magazines and newsletters. He has held executive-level positions for numerous trade associations, nonprofit organizations and for-profit businesses across the U.S. His nonprofit clients have included the National Association of Professional Pet Sitters, Georgia Defense Lawyers Association, Kansas Wildlife Federation, Georgia chapter of the American Society of Landscape Architects and Professional Tennis Registry Foundation. He is the founder of the U.S. High School Tennis Association. With an undergraduate degree in journalism/advertising and a master’s in journalism/magazine publishing from Northwestern’s Medill School of Journalism, Steve is an experienced print, SEO and brand content writer.

Who Should Attend
This webinar is of immediate value to all professionals involved with nonprofits and trade associations. Attendees who will benefit the most include: 

  • Executive directors
  • Editors
  • Sale managers
  • Graphic designers
  • CFOs/Accounting managers
  • Digital marketing staff

Webinar attendees will receive a $1,000 voucher off the price of an in-person magazine consultation by Steve Milano, booked within 30 days of the webinar

Don't wait, get the information you need to start utilizing video in your advocacy campaigns.

Have a question? Vist our FAQ page here


Qty. Price Product Name
$215.00 Association Magazines and Newsletters: OnDemand Recording (Active for 12 months from 10/20/2015)
$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)