Saturday, April 19, 2014
Going on the Offensive:
Developing an Engaged Media Strategy
Columbia Books & Information Services
Columbia Books & Information Services
Meeting/Event Planners


Are you avoiding the media?

For plenty of government relations professional’s, avoidance is their strategy. But, with the media relations landscape changing rapidly, this is no longer an option.

From remarks taken out of context to botched interviews, interacting with the media can be extremely intimidating. But doing nothing can be even worse. Now is the time to engage with the media. Here’s how to do it on safe ground and on your terms …

Purchase the OnDemand recording of Going on the Offensive: Developing an Engaged Media Strategy. In this 90-minute webinar, two media relations experts and a political reporter show you how to develop your media strategy, engage with the press and manage potential controversy.

You’ll come away with a roadmap to the proven do’s, don’ts, and best practices for improving media coverage while minimizing negative exposure.

Listen in now to learn media-savvy methods to conducting yourself and presenting your clients, including:

  • Why an offensive strategy with the media is the best defensive strategy
  • How to respond effectively to a reporter’s call
  • How to plan for controversy and crisis – and avoid the hidden pitfalls
  • How to achieve new results by understanding newsgathering and reporting methods
  • What makes news and what doesn’t – tips from a veteran reporter
  • How to build a productive, lasting relationship with the media

Bottom line: this is a unique opportunity to cut through the confusion that often surrounds media relations and walk away with ready-to-use tools. The Q&A session allows you to candidly interact with media experts off the record.

Meet Your Training Team
Dave Levinthal, Center for Public Integrity -  Dave helps lead CPI’s Consider the Source project, which investigates the influence of money in politics. For two years prior, he reported on campaign finance and lobbying issues for Politico, and co-wrote the daily Politico Influence column. He also edited from 2009 to 2011, where he led coverage that won the Online News Association’s top honors in 2011 for best topical reporting and blogging, and was a finalist the same year for the Scripps Howard Foundation’s Distinguished Service to the First Amendment award. 

Linda Arnold, Chairman, CEO & Agency Principal of The Arnold Agency - Nearly two decades ago, Linda launched The Arnold Agency with the dream of turning it into a communications powerhouse. With clients across the country, it has become just that. Before establishing the company, Linda worked as Director of Communications and Press Secretary for United States Senator Jay Rockefeller while he was governor of West Virginia. She has more than 20 years of experience working with the media on a regional and national basis.

Mike Fulton, President, Washing D.C. Office, The Arnold Agency - With over 30 years of experience in Washington, Mike served most recently as executive vice president and head of the government relations practice at GolinHarris Public Affairs. Before that, he spent 10 years on Capitol Hill working with two Members of the U.S. House of Representatives as project director and associate counsel to the House Appropriations Committee. Mike is a graduate of West Virginia University with an associate’s degree in humanities and bachelor’s degree in journalism. 

Who Will Benefit
This webinar is of immediate value to all government relations and public affairs professionals interested in engaging with the media. Since your whole team can attend for one flat registration fee, be sure to include all:

  • Lobbyists and advocacy professionals
  • Public affairs staff at lobbying firms, corporations and associations
  • Marketing and communications staff at lobbying firms, corporations and associations
  • Senior executives who receive interview requests

Purchase the OnDemand recording of Going on the Offensive: Developing an Engaged Media Strategy and you’ll gain the power to earn coverage that helps protect your interests and promote your message.

Qty.PriceStanding OrderProduct Name
$247.00   Going on the Offensive: Developing an Engaged Media Strategy: OnDemand Recording
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