Monday, December 11, 2017

Getting to the “Good Stuff”: Turning Big Data Into Better Decisions
Recorded on September 16, 2014



You probably have an excellent operational dashboard that gives you access to all kinds of data. But you need more than just data.

Today, association executives must go beyond the dashboard to get the “good stuff”. Big Data that lets you ask meaningful, mission-driven questions and use the answers to drive predictive membership marketing and stronger growth.

Here’s how to obtain high-quality Big Data and use it to turbo-charge your organization's growth.

Register now for Getting to the “Good Stuff”: Turning Big Data Into Better Decisions. In this webinar, two leading experts on how associations are using Big Data show you how to obtain high-quality information and how to put it to work making evidence-based decisions that help take the guesswork out of growth.

Harness the power of predictive analytics. You’ll learn how to combine data and analytical tools to record and analyze customer behavior so you can identify which tactics are most effective and which customer profiles are more likely to engage in desired behaviors. By turning predictive analytics into predictive marketing, you greatly increase your chance for success!

Reserve your space now to learn how to target opportunities and make smart data -informed decisions, including how to:

  • Tap into previously unknown sources of data and all-new data management tools
  • Determine what data to collect, track and use
  • Assess quantitative and qualitative costs of “dirty data”—and how to clean it up, fast!
  • Integrate data and experience to better inform your decision-making
  • Use Big Data to ask better questions
  • Apply real-world lessons learned from case studies of how associations are using Big Data most effectively

Remember, there’s a critical difference between data and Big Data. And it makes all the difference to know how to channel the right information into a clear and effective decision-making process for your association.

Register now for Getting to the “Good Stuff”: Turning Big Data Into Better Decisions.

Meet Your Training Team

Peter Houstle is CEO and co-founder of Mariner Management & Marketing, an association management and consulting company. Along with his partner, Peggy M. Hoffman, he developed the Dashboard Indicators for Chapter Success, which is highlighted in ASAE’s Components Relations Handbook. Peter has served on the Data Analytics Team of the ASAE Technology Council, where he and his teammates developed a comprehensive overview of data management for associations. Peter earned his MBA from University of Maryland’s Robert Smith School of Business and a BA in Music from Ithaca College.

Elizabeth Weaver Engel, M.A., CAE, CEO, and Chief Strategist at Spark Consulting LLC, has more than 16 years of experience in association management. Although her primary focus has been in membership, marketing, and communications, her experience has been wide-ranging, including corporate sponsorship and fundraising, technology planning and implementation, social media and Internet strategy, budgeting, volunteer management, publications, and governance. Prior to launching Spark, Elizabeth consulted in online campaigns and marketing and social media strategy for Beaconfire Consulting, and in a wide range of subject areas in association management in the not-for-profit consulting practice at RSM McGladrey, Inc. Elizabeth is a Certified Association Executive and holds a Master’s degree in government and foreign affairs from the University of Virginia.

Who Will Benefit

This webinar will benefit association staff and advisors including:

  • Executive Directors
  • CFOs and COOs
  • Membership and Marketing Directors
  • IT and Database Managers

New! The Association Webinar Training Pass: Get 12 months of live and archived webinar access for one low price! Click here for more information.

Qty. Price Product Name
$215.00 Getting to the “Good Stuff”: Turning Big Data Into Better Decisions: On-Demand Recording
$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)