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TRENDS Blog

Insights and quick tips for association and nonprofit professionals.

2026 Membership Performance Benchmark Report

What’s the #1 reason members don’t renew? How does your member engagement compare to your peers? How are other industry leaders increasing their revenue?

We answer all this and much more in the 2026 Membership Performance Benchmark Report by iMIS®. In this 11th annual edition, 400+ membership professionals worldwide share insights on engaging members, enhancing your tech stack, and achieving growth in 2026.

  • Recruitment: The top 3 tactics your peers are using to gain new members
  • Retention: Why members don’t renew, and the method 70% of respondents use to win them back
  • Tech: 2 tangible ways your tech stack affects member acquisition and engagement
  • Revenue: How your peers are increasing revenue, outside of membership fees

Grab your free copy of the report to tap into the latest strategies your peers are using to drive ✔ member retention, ✔ engagement, and ✔ new-member joins. Then join iMIS live for our Deep Dive Webinar on February 18 at 11am Eastern to explore the report findings in more detail.

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