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2026 Annual Association Survey Results

AssociationTrends

Associations are facing growing pressure to strengthen member engagement, attract new members, and diversify revenue streams while adapting to emerging technologies.

To better understand how organizations are responding, GrowthZone surveyed more than 500 associations and other member-based organizations across the United States and Canada. The results reveal key trends shaping the sector, including membership growth and retention patterns, engagement strategies, AI adoption, and the role of online community platforms.

Download the 2026 Annual Association Survey Results report to see how your organization compares in areas such as:

  • Membership growth and retention: How associations are tracking new members, renewal rates, and the top reasons members leave
  • Member engagement: The strategies organizations say are most effective for strengthening participation and delivering value
  • Technology and innovation: How associations are approaching AI and community platforms to better serve members
  • Revenue trends: The role of non-dues revenue and how associations are evolving their financial strategies

Fill out the form to download the report and explore the insights shaping associations in 2026.

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