4 Steps to Winning the Championship of Member Engagement Recording

AssociationTrends

Every association leader has their eye on the prize: achieving long-term stability and revenue growth through member engagement. If you think of your members as your team, the pathway to winning becomes clearer. From analyzing past performance and assessing skills to creating actionable development plans, your association can guide and engage members throughout their career journey.

Download the recording to learn how to leverage data, machine learning, and AI to create personalized experiences that boost member loyalty. Discover a game-changing strategy that will transform your association into an indispensable resource for your members' professional growth.

Learning Objectives:

- Examine why member engagement is crucial for association growth.

- Understand how your association’s data is key to designing and implementing engagement programs.

- Follow the 4 steps to Winning the Championship of member engagement:

- Step 1: Study the Game Tapes. Analyze member journey data to benchmark and identify areas to improve member interaction rates. Understand what people are doing today.

- Step 2: Create Your Playbook: Use knowledge management to identify what you have to offer your members. Create relationships between your body of knowledge and the resources you create for your members.

- Step 3: Set the Drills to Enhance Their Skills. Why you should assess individuals and teams to see what skills and knowledge they need; fill in the gaps with adaptive and personalized training; continue to guide and engage based on data.

- Step 4: Modify the Game Plan: Review and update what you provide to members. Use data to identify what’s not working, then find ways to adapt and improve in the future.

Fill out the form to download the recording of 4 Steps to Winning the Championship of Member Engagement.

Speaker Information:

Elizabeth Moore, SHRM-SCP
Vice President, Product Development - Holmes Corporation

With nearly three decades of leadership in designing, developing, selling, and delivering innovative, technology-based training and education solutions, Elizabeth Moore stands out as a results-driven business leader. Currently serving as the Vice President of Product Development at Holmes Corporation, Elizabeth has consistently demonstrated her ability to boost product performance and engagement through strategic vision and meticulous operational management. Aside from work, Elizabeth loves to spend time with family and friends at the lake, on a boat or around the campfire.

 

Steven Khraiss, GAQI, AWSC, EFC, MFC, EAC
Marketing Director, Analytics and Customer Insights - Holmes Corporation

With over 17 years of marketing and analytics expertise, Steven brings a wealth of experience in data analysis, digital marketing, SEO, SEM, email marketing, ecommerce, CRM, and more. Throughout his career, he has led successful strategic initiatives that utilize customer insights to drive product development and optimize marketing campaigns. As the Marketing Director of Analytics & Customer Insights at Holmes Corporation, he has spearheaded efforts to educate stakeholders on best practices for digital analytics, providing actionable insights to support business decisions and strategic marketing initiatives. Outside of work, Steven enjoys spending quality time with his family and friends, cheering on his kids at their sporting events, and creating lasting memories together.

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