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2013 Gold Award: 30th Annual IALD International Lighting Design Awards commemorative brochure

February 7, 2013 By admin

Commemoration/Tribute

Judge’s Comments: Simply captivating. The careful choice of font and paper makes the pages of this finely printed piece come to life. Many times I found myself running my fingers over the section titles thinking there was texture on the pages. The exquisite layout is thoughtful and engaging. Text to image balance was right on. The manner in which the brochure is delivered is also quite impressive, earning a perfect ten in the Effectiveness category

Entrant Details
International Association of Lighting Designers
30th Annual IALD International Lighting Design Awards commemorative brochure
Contact: Ms. Jennifer Jones

Filed Under: 2013, Commemoration / Tribute, Gold

2013 Gold Award: InterGrowth 2013 Onsite Guide

February 7, 2013 By admin

Convention Program

Judge’s Comments: This is one of the better convention programs we’ve seen in a while, incorporating a number of features that make it an effective tool for the convention attendee: both as an easy-to-follow reference during the event and as a useful resource afterward. Probably the best attribute in our opinion is the “Schedule at a Glance” inside the front cover, that folds out to reveal a two-page spread with an easy-to-read map of the convention facility. The entire publication is well-designed, with a clean and crisp look throughout, and information presented in a logical and concise way. This results in a comprehensive and informative document that is not too cumbersome to carry around and facilitates being able to obtain needed conference information quickly and easily.

Entrant Details
Association for Corporate Growth
InterGrowth 2013 Onsite Guide
Contact: Ms. Christine Melendes

Filed Under: 2013, Convention Program, Gold

2013 Gold Award: Focus on Wide Format

February 7, 2013 By admin

Convention Promotion Package

Judge’s Comments: WOW–great use of a small promo piece to communicate. You just have to grab it and pull on the lens–you are now engaged! The targeted audience likely gave out a laugh when they did.  Loved to creative “twist” on the piece.

Entrant Details
SGIA
Focus on Wide Format
Contact: Ms. Maggie Brescia

Credited Vendors & Partners
ITP, Printing
Kevin Ness, KNess@itpofusa.com

Filed Under: 2013, Convention Promotion Package, Gold

2013 Gold Award: Campus Marketplace

February 7, 2013 By admin

Daily or Weekly Communication

Judge’s Comments: This colorful, well-laid out electronic publication offers campus retailers a mix of news, success strategies and resources, while subtly hyping association programs. Video and social media are used effectively.

Entrant Details
NACS
Campus Marketplace
Contact: Mr. Dan Pender

Filed Under: 2013, Daily or Weekly Communication, Gold

2013 Gold Award: CMI B2B Sustainability Campaign Mailer

February 7, 2013 By admin

Direct Marketing Piece/Promotion

Judge’s Comments: A good use of direct mail to attract attention and tell a story. The product is well written and the layout is really super. Just a great example of business direct mail.

Entrant Details
Fixation Marketing in partnership with Can Manufacturers Institute
CMI B2B Sustainability Campaign Mailer
Contact: Ms. Maggie Regan

Filed Under: 2013, Direct Marketing Piece/Promotion, Gold

2013 Gold Award: Story of Fragrances Film

February 7, 2013 By admin

Educational Program

Judge’s Comments: For documentary film that’s both entertaining and educational

Entrant Details
International Fragrance Association North America
Story of Fragrances Film
Contact: Ms. Elena Solovyov

Credited Vendors & Partners
Lawrence Meyers, Producer
Lawrence Meyers, larrymeyers66@gmail.com

Filed Under: 2013, Educational Program, Gold

2013 Gold Award: Oracle Applications Users Group Sales Play Book

February 7, 2013 By admin

Exhibitor Sales Kit

Judge’s Comments: One of the first tests of an exhibitor sales kit is to entice you to pick it up out of an increasingly crowded market of pitches. The unique layout makes this exhibitor sales kit stands out. They completely commit to the theme with clean and appealing visuals. You’re greeted immediately with the core message of how OAUG can help your business. That message is followed up with specifics justifying how you can get involved along with how it’ll help your business, including listing peers who have previously sponsored.

Entrant Details
Meeting Expectations in partnership with OAUG
Oracle Applications Users Group Sales Play Book
Contact: Ms. Maggie Kempken

Filed Under: 2013, Exhibitor Sales Kit, Gold

2013 Gold Award: Membership Directory

February 7, 2013 By admin

Membership Directory

Judge’s Comments: Great use of color, elegant in its scope, and a very clean, crisp format.  A functional resource, but also a delight to peruse thanks to the brilliant images within.

Entrant Details
International Fragrance Association North America
Membership Directory
Contact: Ms. Elena Solovyov

Credited Vendors & Partners
SQUAW Design Communications, Inc., Graphic Design Firm
Shawn Thompson, sthompson@squawdesign.com

Filed Under: 2013, Gold, Membership Directory

2013 Gold Award: Global Automakers Member Handbook

February 7, 2013 By admin

Membership Promotion Kit or Campaign

Judge’s Comments: Through the Member Handbook: Ahead of the Curve, the Association of Global Automakers has created a clear, concise, functional marketing piece to ensure members, key target audiences, and legislators know the value of the association and its membership. The Member Handbook educates members about the value of being a member by encouraging participation in the members-only website and on various committees as well as informs members of the key policy issues on which the association represents their companies. Based on the members of the association, the piece achieves its purpose and is designed perfectly for the audience. It is a well thought-out piece with strong writing and content, presented consistently and effectively.

Entrant Details
Association of Global Automakers
Global Automakers Member Handbook
Contact: Ms. Annemarie Pender

Credited Vendors & Partners
Grafik Marketing Communications, Communications Firm
Gregg Glaviano, gregg@grafik.com

Filed Under: 2013, Gold, Membership Promotion Kit or Campaign

2013 Gold Award: NIRSA Know, Association Newsletter, Issue October 2013

February 7, 2013 By admin

Monthly Newsletter or Communication

Judge’s Comments: What makes this publication a stand out are the use of color, action-oriented photography, and strong tie-ins to the membership base. The design mirrors elements of the association’s website, encourages reader interactivity through links and social media references, and effectively reinforces membership value.

Entrant Details
NIRSA: Leaders in Collegiate Recreation
NIRSA Know, Association Newsletter, Issue October 2013
Contact: Mr. Cory Granholm

Filed Under: 2013, Gold, Monthly Newsletter/Communication
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