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2013 Gold Award: Associations Now

February 7, 2013 By admin

Monthly Professional Society Magazine

Judge’s Comments: This title has all the elements of a gold winning entry. The recent redesign draws readers into the issue starting with a strong cover photo and logo. Each column and department is cleverly designed with call out quotes, fun infographics, photography and illustrations. There is also a strong tie to the website, apps and social media throughout the issue. The opening cover feature has strong graphics and typography that invite the reader to turn the page. The subsequent features are equally impressive and varied. The content throughout the issue is excellent.

Entrant Details
ASAE – The Center for Association Leadership
Associations Now
Contact: Ms. Samantha Whitehorne

Credited Vendors & Partners
McMurry/TMG, Communications Firm

Filed Under: 2013, Gold

2013 Gold Award: The Meeting Professional – Monthly Trade Association Magazine

February 7, 2013 By admin

Monthly Trade Association Magazine

Judge’s Comments: The gold winning title is the complete package–starting with a compelling gatefold cover design, interesting typography, and useful content throughout the issue along with a strong commitment to the association members. The columns and departments have interesting and fun graphics that keep the reader engaged. There is a strong digital presence throughout the title with links to an e-newsletter, blog and Twitter. This title has also a feature opening page that ensures that the reader will pay special attention to these important stories.

Entrant Details
Meeting Professionals International
The Meeting Professional – Monthly Trade Association Magazine
Contact: Ms. Blair Potter

Filed Under: 2013, Gold, Monthly Trade Association Magazine

2013 Gold Award: IFIC Foundation – Food Biotechnology: A Communicator’s Guide to Improving Understanding, 3rd Edition

February 7, 2013 By admin

Most Improved Magazine or Journal

Judge’s Comments: Paradigm shift in presentation of content offering major upgrade of engagement by user–font, paper, format, color…everything. NOW it is a guide encouraging communication…before it was lots of paper in a binder. Taking that big step to “improve” says much about their commitment to walk their talk. Well Done!!!

Entrant Details
International Food Information Council Foundation
IFIC Foundation “Food Biotechnology: A Communicator’s Guide to Improving Understanding, 3rd Edition”
Contact: Ms. Jania Matthews

Filed Under: 2013, Best Magazine or Journal, Gold

2013 Gold Award: Manufacturing Advocacy Video Brochure

February 7, 2013 By admin

Promotional Items

Judge’s Comments: The NAM piece was above and beyond impressive for a number of reasons. The paper leave behind is quite frankly overdone and more often than not gets lost in the paperwork chaos of a Congressional office. This video brochure takes things to the next level and not only shows compelling interviews from key NAM staff, it also highlights the innovative mindset the industry has developed. A fantastic piece, I’m dying to use this type of piece in my own marketing efforts.

Entrant Details
National Association of Manufacturers
Manufacturing Advocacy Video Brochure
Contact: Ms. Laura Narvaiz

Filed Under: 2013, Gold, Promotional Items

2013 Gold Award: Clinical Pharmacology & Therapeutics

February 7, 2013 By admin

Scholarly/Technical/Scientific Journal

Judge’s Comments: CP&T has found a nice balance between traditional journal and a modern approach. Its use of color not only helps to demonstrate the information but breaks up what can be very gray pages. Given that there is no outside advertising, I’m not completely sold on the large areas of white space, which I think could be used for the association’s promotional purposes, but the writing is on par with its audience, the articles nicely support the theme of the issue.

Entrant Details
American Society for Clinical Pharmacology and Therapeutics
Clinical Pharmacology & Therapeutics
Contact: Ms. Elise Laffman-Johnson

Filed Under: 2013, Gold, Scholarly / Technical / Scientific Journal

2013 Gold Award: Fueled by ACS

February 7, 2013 By admin

Social Media

Judge’s Comments: Fantastic campaign to attract students to the ACS National meeting, reaching out to students within 500 miles of the conference location and encouraging them to post pictures of their “roadtrip to Indy” for chance to get their gas money reimbursed.  Well thought out strategy that appealed to younger people, that used visual elements that are so attractive on social media, that enabled easy sharing through the hashtag, and that offered something for the participant as well as great content curation (lots of photos for future use!) and brand awareness at the same time.  Social media savviness combined with a timely call to action and community-building – a perfect campaign in every respect.

Entrant Details
American Chemical Society
Fueled by ACS
Contact: Mr. Tyler Hall

Filed Under: 2013, Gold, Social Media

2013 Gold Award: CMI B2B Sustainability Website

February 7, 2013 By admin

Web Sites

Judge’s Comments: A beautiful parallax website with simple navigation and very clear calls to action, the viewer can’t help but click through to learn more about aluminum cans and sustainability. Visually attractive, fun, with great easy to understand content backed up by eminently shareable infographics as well as meatier information for those who want to dig deeper.  Video and multimedia elements.  Well-rounded and active social media channels to back up the website. Beautifully user-friendly mobile experience.  An all-around fantastic website.

Entrant Details
Fixation Marketing in partnership with Can Manufacturers Institute
CMI B2B Sustainability Website
Contact: Ms. Maggie Regan

Filed Under: 2013, Gold, Web Sites

2013 Silver Award: LD+A 2014 Media Kit

February 6, 2013 By admin

Advertising Media Kit

Judge’s Comments: LD+A — This had one of the best overall designs of the entries. It was a crisp, well-organized design and similar to the NACE entry, the tabs help potential advertisers quickly get to the relevant information. The content was well written and had the right information about the audience advertisers would want to know before deciding to advertise. The editorial calendar was well laid out with the right information for booking advertising as well as a good overview of what would be featured in that month’s issue. I also enjoyed the slide out rate cards, I could see it being very helpful for frequent advertisers to pull out and have handy in their office.

Entrant Details
Illuminating Engineering Society
LD+A 2014 Media Kit
Contact: Mr. Clayton Gordon

Credited Vendors & Partners
Fort Orange Press, Printing
Jane Lloyd, jlloyd@fortorangepress.com

Filed Under: 2013, Advertising Media Kit, Silver

2013 Silver Award: Iowa Architect

February 6, 2013 By admin

Annual or Quarterly Magazine or Journal

Judge’s Comments: This title has all the elements of a gold winning entry. This redesigned issue has a classic design with excellent graphics and typography. The overall clean look shows the association’s goal as a “showcase piece for member architectural firms to show their excellent projects. The cover and each feature story draw you in and with compelling content and photography. In addition, this issue turned a profit for the association.

Entrant Details
Associations Inc. in partnership with AIA Iowa
Iowa Architect
Contact: Mr. Tom Sull

Filed Under: 2013, Annual or Quarterly Magazine or Journal, Silver

2013 Silver Award: 2012 Annual Report

February 6, 2013 By admin

Annual Report

Judge’s Comments: We tend to shy away from annual reports that are heavy on informational text, believing it to be a deterrent to effective communication of an organization’s programs and financial status. However, given the nature of the Better Business Bureau’s structure and broad reach of its work, it would be hard not to have a 35-page report including everything that could reasonably be presented in its annual report. This report accomplishes the presentation of much information in a publication half that size that is pleasing to look at and interesting to read. We especially commend the inclusion of smaller pamphlets providing information about two important programs of the BBB in pockets on the inside front and back covers. This was a creative way to include more information, yet keep the main body of the report to a smaller size.

Entrant Details
Council of Better Business Bureaus
2012 Annual Report
Contact: Ms. Katherine Hutt

Credited Vendors & Partners
Dana Magsumbol Design, Graphic Design Firm

Filed Under: 2013, Annual Report, Silver
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