Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
Exhibitor Sales Kit
Judge’s Comments: The 2013 Engineering Inc. Media Kit is laid out in a way that delivers the information you need in a clear and concise package. The use of layout and color does an incredible job of tying it all together.
Entrant Details
ACEC
2013 ACEC Fall Conference Exhibitor’s Package
Contact: Ms. Rachael Ng
Credited Vendors & Partners
Todd Allan Printing, Printing
Dara Packer, dpacker@toddallan.com
Membership Directory
Judge’s Comments: An impressive directory. We appreciated the large spiral construction, and sturdy tabs for organizing content. Images and colors are very bright and vivid throughout.
Entrant Details
Greater New York Automobile Dealers Association
GNYADA Membership Directory
Contact: Mr. Chris Sams
Membership Promotion Kit or Campaign
Judge’s Comments: The Latin America Membership Campaign is an informative and easily accessible membership recruitment campaign. The tri-fold direct mailer has a nice use of infographics and graphs – Information is clearly presented and organized. The brochure has a good balance between the use of images and graphics. The colors, geared toward the audience, draw in the reader. The case study is clear with well defined content headings, showing prospective members the results and what the Produce Marketing Association will bring them in the future by being a member.
Entrant Details
Produce Marketing Association
Latin America Membership Campaign
Contact: Ms. Kelly Koczak
Monthly Newsletter or Communication
Judge’s Comments: Also content-rich, this publication provides members with a strong combination of member interviews, current news, and how-to advice. Loved the graphic and colorful table of contents
Entrant Details
Illinois Association of School Administrators
Leadership Matters
Contact: Mr. Michael Chamness
Monthly Professional Society Magazine
Judge’s Comments: Middle Market Growth was launched in April 2013 as a digital only publication and “created 100% from the ground up for digital publication.” The association has more than succeeded in creating a cutting edge and interactive digital title. There are clear distinctions between each section. There are interactive buttons and embedded videos throughout the title. The creative team has come up with clever names for each section. There is excellent reader engagement throughout the issue along with links back to the main website. The design is easy to read on a computer screen and on a tablet. Other associations should use this title when they decide to create a digital only publication.
Entrant Details
Association for Corporate Growth
Middle Market Growth
Contact: Ms. Christine Melendes
Credited Vendors & Partners
Network Media Partners, Association Media Company
Jen Smith, jsmith@networkmediapartners.com
Monthly Trade Association Magazine
Judge’s Comments: This recently redesigned magazine has certainly achieved its goal to “hit their members over the head with a 2 x 4” of content marketing. The association worked with their partner, GLC, to create a magazine that wasn’t” just another trade publication.” The striking cover design and typography instantly draws their readers into the issue. The fronts of book sections have fun and interesting infographics, typography and useful content. The well written feature has a striking design and fun graphics. The other features are equally well designed with clever elements that keep the reader engaged.
Entrant Details
GLC in partnership with the North American Wholesale Lumber Association
Crosscut: The official magazine of the North American Wholesale Lumber Association
Contact: Ms. Rene Ryan
Most Improved Magazine or Journal
Judge’s Comments: Connected to its audience both visually and through its content as a peer reviewed journal…easier to read, crisper looking and feeling, info on association a distinct section, icons and links in table of contents showing print and web access…all useful and appealing upgrades.
Entrant Details
National Association for the Education of Young Children
Young Children
Contact: Ms. Meghan Dombrink-Green
Promotional Items
Judge’s Comments: The National Restaurant Association’s Kids Pedometer was the perfect promotional item to pair with the their second annual Kids Live Well Program. A great way to get kids moving and more interested in a healthy lifestyle.
Entrant Details
National Restaurant Association
Kids LiveWell Pedometers
Contact: Ms. Rachel Salabes
Scholarly/Technical/Scientific Journal
Judge’s Comments: JAND must find a way to get away from the dirty paper stock that has enough see-through to be annoying. Also that dense of copy on that stock makes it hard to read. Otherwise, it’s a fine journal that serves its membership, and I like that its cover is interesting and modern, in contrast to the more traditional layout inside of a research journal
Entrant Details
Academy of Nutrition and Dietetics
Journal of the Academy of Nutrition and Dietetics
Contact: Mr. Jason Switt
Social Media
Judge’s Comments: A majority of association now have some social media presence on all the major social sites. But this group has their community at the heart of their social media strategy at all times – supporting and connecting women in a male-dominated industry. Â Therefore, their tactics are about much more than promoting and marketing their products and services, they are about fostering connectedness and the visibility of their target constituents. Their social media presence is not just friendly but supportive, helpful, empowering, connecting. Their sites are also full integrated with each other, so content shared in one place is accessible in every place. Â Very, very well evolved and executed, mission-driven strategy.
Entrant Details
Women in Manufacturing, Precision Metalforming Association
Women in Manufacturing: Connecting women in the manufacturing sector online
Contact: Ms. Caitlin Andrews
Credited Vendors & Partners
Policy Resolution Group at Bracewell & Giuliani LLP, Government Relations and Communications Firm
1500 Wilson Boulevard, Suite 920, Arlington, VA 22209
Questions? Call 202-464-1662
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