Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
Direct Marketing Piece/Promotion
Judge’s Comments: An excellent job of showing the many topics at their conference with simple “apps” A few details on reverse and a call to action. - Principals are busy… few words, quick pictorial summary… well suited to the mobile computing age
Entrant Details
Association of Washington School Principals
2012 AWSP Principals’ Conference Marketing Postcard
Contact: Ms. Linda Farmer
Educational Program
Judge’s Comments: The GESAP VII suite is an excellent example of a comprehensive and ultra-accesible training platform to members. From the online purchasing platform to the ability to track your progress and compare your answers to your peers, it was the clear winner of the category. Well conceived and executed.
Entrant Details
American Society for Gastrointestinal Endoscopy
Gastrointestinal Endoscopy Self-Assessment Program (GESAP VII)
Contact: Ms. Jennifer Michalek
Credited Vendors & Partners
ExtendMed, Communications Firm
Amy Ravi
Exhibitor Sales Kit
Judge’s Comments: The question “WHERE WILL YOU BE” creates a sense of urgency for prospective vendors. The eye-catching graphics, statistics and testimonials make the case for why you need to be there. The IFT Annual Meeting Exhibitor Prospectus says what it needs and nothing more.Â
Entrant Details
Institute of Food Technologists
2013 IFT Food Expo Sales Kit
Contact: Ms. Jennifer London
Credited Vendors & Partners
LEC Ltd., Communications Firm
Amanda Onyon, amanda.onyon@lecltd.com
Membership Directory
Judge’s Comments: The Asphalt Institute 2012 Membership Directory is a great example of simple, efficient design and great construction for a membership directory. The directory itself features silk-coated paper and an embossed cover, and rounded tabs allow for easy browsing.
Entrant Details
Asphalt Institute
Asphalt Institute 2012 Membership Directory
Contact: Ms. Karen Embs
Membership Promotion Kit or Campaign
Judge’s Comments: The HAI New Member Kit is amazing! The membership welcome kit provides the key information new members of HAI need to become engaged with the organization and to achieve an immediate sense of belonging. The welcome kit is the complete package because it not only provides the usual information, but HAI has brilliantly combined a tangible welcome kit with the extension of online and mobile resources including, members receive educational materials highlighting safety topics, a DVD showcasing women in helicopters, an HAI pin, personalized plaque, “Member of HAI” padfolio, and two items related to their new app, HAI Mobile — an elegant stylus and a mobile screen cleaner with a QR code. HAI clearly understands their audience and how to best communicate with them. The content is easily accessible. Overall, the HAI New Member Kit welcomes new members with excitement and in style. Very clever. Wish all associations had the budget to implement something similar!
Entrant Details
Helicopter Association International
HAI New Member Kit
Contact: Ms. Annette Duplinsky
Credited Vendors & Partners
CompanyStuff Marketing, Marketing Firm
Steve Lindland, stevel@companystuff.com
Monthly Newsletter or Communication
Judge’s Comments: TESOL (Teachers of English to Speakers of Other Languages) International Association’s TESOL Connections e-newsletter uses a smart layout, clear, easy-to-understand language and interactivity elements. The design appears almost 3-D in the masthead, and while there are multiple voices in the newsletter, there’s terrific consistency in writing style. Each article contains information to download or items to click, drawing reader interest. Social media elements are present but don’t overwhelm. There’s also a mobile version.
Entrant Details
TESOL International Association
TESOL Connections
Contact: Mr. Barry Pilson
Monthly Professional Society Magazine
Judge’s Comments: This title has all the elements of a gold winning entry. The reader is engaged by the clever front cover and feature story design. There are surprises throughout the issue highlighted with the strong use of typography and graphics. The feature stories are very varied and each one contains very useful and insightful information for the association’s members. The columns and departments in the front and back of the book are also well designed, easy to read and attuned to the members needs.
Entrant Details
Professional Convention Management Association
PCMA Convene — August 2012
Contact: Mr. Christopher Durso
Monthly Trade Association Magazine
Judge’s Comments: The gold winning title is the complete package–starting with a compelling cover design, useful content throughout the issue along with a strong commitment to the association members. The graphics used throughout the issue keep the reader interested and engaged in the departments and columns and feature stories. Each feature story has a unique design that complements the well written editorial. It is hard to put this issue down.
Entrant Details
Association of Corporate Counsel
ACC Docket (July/August 2012)
Contact: Ms. Laurie Adamson
Most Improved Magazine or Journal
Judge’s Comments: I always thought the old design was “overdesigned” – design for the sake of design. Now the magazine is using space better, and articles flow and are more appealingly laid out for the reader. But, the issue is half the size of the “before” sample, so that begs the question whether more content can now be found on the sister website, or whether print ads are becoming harder to come by, or if a smaller book is by design.
Entrant Details
ASAE: The Center for Association Leadership
Associations Now
Contact: Ms. Samantha Whitehorne
Credited Vendors & Partners
TMG Custom Media, Marketing Firm
Promotional Items
Judge’s Comments: I’m not sure I’ve ever been this impressed with a lapel pin as a promotional item. Linking the pin to a series of contests and networking opportunities throughout their convention was genius!
Entrant Details
CREW Network
I Choose CREW
Contact: Ms. Denise Kahler
1500 Wilson Boulevard, Suite 920, Arlington, VA 22209
Questions? Call 202-464-1662
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