Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
Scholarly/Technical/Scientific Journal
Judge’s Comments: Bold cover, nice use of colored charts and illustrations, nicely organized while maintaining a journal feel and approach to its topic. Well done!
Entrant Details
American Society for Clinical Pharmacology and Therapeutics
Clinical Pharmacology & Therapeutics
Contact: Ms. Elise Laffman-Johnson
Social Media
Judge’s Comments: Varied content across multiple social networks.
Entrant Details
The National Association of Professional Organizers in partnership with Association Headquarters
The National Association of Professional Organizers (NAPO) Social Media Presence
Contact: Ms. Kim Karagosian
Web Sites
Judge’s Comments: This website is simply fantastic. Â Its audience (the person studying for their CPA) is very clearly defined and the value they will get from the site very obvious and immediate. There’s an instant call to action for the viewer (“tell us where you are, get hand picked stuff”) to self identify as being at a specific stage of their CPA professional development; and once they identify themselves, the site becomes tailored to what content they need. There are other calls to action related to member recruitment, which are constantly showing the WIIFM (what’s in it for me) value to the viewer of becoming a member. Â The entire site is designed to be about the viewer, not about the association, which is rare and refreshing to see. Â The site also has a fresh, informal, even humorous tone that is engaging and draws the viewer in deeper, and fun design elements that reflect that personality. The only negative – the site is not easily viewable on a mobile phone, however this is compensated by having a separate, fully integrated CPA Exam Aid mobile app. This site makes you want to go become a CPA. Truly awesome.
Entrant Details
AICPA
ThisWayToCPA.com
Contact: Ms. Casey Barger
Advertising Media Kit
Judge’s Comments: Comment on Silver Winner NACS — This had one of the best overall designs of the entries. It was a crisp, well-organized design. The content was well written and had the right information about the audience advertisers would want to know before deciding to advertise. What, I found really informative was the breakdown of the “top selling categories” in the stores. I could see how for potential advertisers this would help to give them an advantage to determine their advertising. The editorial calendar was well laid out with the right information for booking advertising as well as a good overview of what would be featured in that month’s issue. They also did a good job organizing each of the various advertising opportunities whether it be for the website, the e-newsletter, the trade show or the magazine.
Entrant Details
NACS, The Association for Convenience & Fuel Retailing
NACS Media Planner
Contact: Ms. Erin Pressley
Credited Vendors & Partners
The Pohly Company, Communications Firm
Kevin Miller, kmiller@pohlyco.com
Annual or Quarterly Magazine or Journal
Judge’s Comments: Even to a non-education-oriented reader, they’ve made the profession understandable and interesting. I really appreciate the straightforward layout, too – journal—esque in feel, magazine-pleasing to the eye. The essay in the “Page 22” column was compelling copy, for sure.
Entrant Details
Kappa Delta Pi, International Honor Society in Education
Kappa Delta Pi Record
Contact: Ms. Kathie-Jo Arnoff
Credited Vendors & Partners
Taylor and Francis, Publishing Company
Shrikrishna Singh, Shrikrishna.singh@taylorandfrancis.com
Annual Report
Judge’s Comments: This entrant made the “possible winners” pile on the first run through. The graphics on the cover were seamlessly integrated with the internal content. The paper was high quality, yet not extravagant and it had a comfortable feel — very smooth and pleasing to hold. In terms of layout and style, the cover design was simple yet colorfully attractive and carried over very well throughout the document, yet wasn’t just the same design repeated over and over inside. The text was well-written and we liked the way that the action verbs on the cover corresponded to each of the sections of the document, as well as the way each two-page spread provided complete coverage of a different aspect of the association’s operations and achievements without using an overwhelming amount of text. The title indicated that this was a “Progress Report” and the content not only lived up to reporting on the association’s progress in the past year, but created a feeling that this progress was definitely an on-going characteristic, especially with regard to its work on behalf of its members.
Entrant Details
International Dairy Foods Association
International Dairy Foods Association Progress Report 2012
Contact: Mr. Marti Pupillo
Credited Vendors & Partners
CSG Creative, Communications Firm
Megan Hall, mhall@csgcreative.com
Book/Manual/Catalog
Judge’s Comments: You’ve done it! You’ve made me laugh over and over again. Even I might consider changing careers!Â
Entrant Details
AICPA
ThisWayToCPA Books of Wisdom
Contact: Ms. Casey Barger
CD, Video, Podcast or PSA
Judge’s Comments: Wonderful. Engaging. Made me want to wear glasses.
Entrant Details
The Vision Council
Eyecessorize Taxi TV Spots
Contact: Ms. Stephanie Sikorski
Credited Vendors & Partners
The Look Now
Commemoration/Tribute
Judge’s Comments: An interesting, thought-provoking visual story of a truly brilliant engineering undertaking.Â
Entrant Details
American Council of Engineering Companies
Lake Borgne Surge Barrier EEA Award Winner
Contact: Ms. Daisy Nappier
Credited Vendors & Partners
f11 MEDIA LLC, Communications Firm
Wendy Barber, f11media@me.com
Convention Program
Judge’s Comments: Offered a QR code on the cover connecting to a mobile-ready version of the program. Great storytelling for spotlighting speakers. Easy to read design, typography and layout
Entrant Details
American College of Chest Physicians
CHEST 2012 Program Guide
Contact: Ms. Jennifer Stawarz
1500 Wilson Boulevard, Suite 920, Arlington, VA 22209
Questions? Call 202-464-1662
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