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2011 Silver Award: The Long White Line

January 20, 2012 By admin

CD, Video, Podcast or PSA

Judge’s Comment: The informational video not only gives the history of nurses but also creates a genuine investment in nurses. While watching the video, the viewer feels a sense of loyalty to nurses and an appreciation for what they do. And after investing the viewer in the profession, they make the successful jump to show that the PSNA supports these nurses. Very good video. Compelling story telling.

Entrant Details
Pennsylvania State Nurses Association
The Long White Line
Contact: Ms. Jennifer Neidig

Credited Vendors & Partners
Churchill Strategies, Public Relations Firm
Jeff Coleman, jeff@churchillmedia.org

Filed Under: 2011, CD / Video / Podcast or PSA, Silver

2011 Bronze Award: Understanding Solar Reflection & Heat Distortion

January 20, 2012 By admin

CD, Video, Podcast or PSA

Judge’s Comment: By using a simple white board the video engages and educates on a relatively low budget. The subject matter is very dry and it’s difficult to engage people who are not experts in the field. But through the use of the whiteboard, the subject matter becomes not only manageable but entertaining. The creativity of the video is the most impressive part about it. Other associations should take note, it doesn’t take a massively produced video to tell the story and communicate your message.

Entrant Details
Vinyl Siding Institute, Inc.
Understanding Solar Reflection & Heat Distortion
Contact: Mr. Adam Strizzi

Credited Vendors & Partners
CounterPoint Strategies, Communications Firm
Hillary Thrasher, hillary@counterpointstrategies.com

Filed Under: 2011, Bronze, CD / Video / Podcast or PSA

2011 Gold Award: 10 Year Remembrance

January 20, 2012 By admin

Commemoration/Tribute

 

Judge’s Comments: The International Association of Fire Fighters commemorative piece is a stand out. Its use of transparent papers, quotes, and haunting black and white imagery reflects the tragedy of 9/11 and celebrates the souls who perished in this world-changing event. The piece is purposeful and unique, and achieves its goal in that it is an informative, effective, and commemorative keepsake.

Entrant Details
International Association of Fire Fighters
10 Year Remembrance
Contact: Jane Blume

Credited Vendors & Partners
Evans Design, Graphic Designer
Bill Evans, bill@evansdesign.com

Filed Under: 2011, Commemoration / Tribute, Gold

2011 Silver Award: Afghanistan War: 10th Anniversary

January 20, 2012 By admin

Commemoration/Tribute

Judge’s Comments: Organized in a compelling, packed to the gills, must-read way, the 10th Anniversary Commemorative is revealing, informative, and can serve as a historical reference for generations to come.

Entrant Details
VFW Magazine
Afghanistan War: 10th Anniversary
Contact: Janie Blankenship

Filed Under: 2011, Commemoration / Tribute, Silver

2011 Bronze Award: 2011 ACMG Foundation Lifetime Achievement Award: Dr. Charles J. Epstein Tribute

January 20, 2012 By admin

Commemoration/Tribute

Judge’s Comments: The rich and compelling life of Dr. Epstein is truly captured in this well-formatted, perfect-length video commemorating his contributions and his outstanding character, and acts of kindness and philanthropy. Clear graphics, moving images, effective voiceover, and art direction make this piece a winner in every way.

Entrant Details
American College of Medical Genetics Foundation
2011 ACMG Foundation Lifetime Achievement Award: Dr. Charles J. Epstein Tribute
Contact: Ms. Melissa Forburger

Credited Vendors & Partners
DMB Pictures, Film Producer
Debbie Brodsky,  debbie@dmbpictures.com

Filed Under: 2011, Bronze, Commemoration / Tribute

2011 Gold Award: 26th Management & Leadership Conference Learning Journal

January 20, 2012 By admin

Convention Program

Judge’s Comments: I loved how easy this piece was to navigate. There are many thoughtful touches included throughout, like the tabs to guide you through each day’s events that are laminated so they won’t tear easily. Other smart ideas are the pages in the back to keep business cards the user collects throughout the conference, and the well-designed section for taking notes. The conference book is really all you need to carry with you to have a successful conference.

Entrant Details
National Hospice and Palliative Care Organization
26th Management & Leadership Conference Learning Journal
Contact: Mr. Jon Radulovic

Filed Under: 2011, Convention Program, Gold

2011 Silver Award: 2011 College Media Conference Program

January 20, 2012 By admin

Convention Program

Judge’s Comments: Bright modern colors, contemporary typeface, and a clean design set this program apart. Users are immediately drawn in by the design of the “Dear Colleague” welcome letter page, and the Twitter hashtag info is easy to spot. The overall design is well suited to the target audience.

Entrant Details
Council of Independent Colleges
2011 College Media Conference Program
Contact: Ms. Lilia LaGesse

Credited Vendors & Partners
Progressive Printing, Printer Company
Philip J. Gray, phil@progressiveprinting.org

Filed Under: 2011, Convention Program, Silver

2011 Bronze Award: AAP Onsite Program

January 20, 2012 By admin

Convention Program

Judge’s Comments: The AAP used smart design to present an abundance of information about its conference. Graphic icons use both color and shape to quickly guide users to sessions of interest. The headshots throughout the front of the book are a nice touch. Photos throughout the rest of the book are well-chosen. The type and column selections make readers want to give each page a thorough read.

Entrant Details
American Academy of Pediatrics in partnership with LTD Creative
AAP Onsite Program
Contact: Ms. Louanne Welgoss

Filed Under: 2011, Bronze, Convention Program

2011 Gold Award: Celebrating 20 Years of Advancing Justice (2011 American Courage Awards)

January 20, 2012 By admin

Convention Promotion Package

Judge’s Comments: This packet exhibits elegance and unusual creativity. The design is inventive, especially the wheel that displays a timeline of accomplishment and impact. The translucent envelope that contains the invitation is another touch that suggests an elevated tone to their event. The layout is clean and attractive, and the color scheme is warm and serene.  The content itself is clear and crisp–no wasted verbiage or needless clutter. All these elements are in keeping with an overall impression of style and dignity–both clearly the goal of AAJC’s conference.

Entrant Details
Asian American Justice Center in partnership with GRAPHEK
Celebrating 20 Years of Advancing Justice (2011 American Courage Awards)
Contact: Ms. Ellen Kim

Filed Under: 2011, Convention Promotion Package, Gold

2011 Silver Award: “Packaging. Processing. Powerful.” – PACK EXPO Las Vegas 2011 Attendee Promotional Materials

January 20, 2012 By admin

Convention Promotion Package

Judge’s Comments: This package benefits from two very creative ideas.  The first is the theme of raw material to finished product, which is sustained throughout–and is especially effective as a visual device.  Related to this is the extremely effective template that ties a variety of businesses and industries together.  By creating a design that allows for modular copy and visuals, each mailing appears designed for a specific industry. This allows the organization to maintain quality across the mailings–based on the clean and effective design–while leveraging costs of production. The colors used are also vibrant and appealing. Finally, the goal of these mailings–to get guests registered–is addressed very effectively though a combination of displays and prominent guests.

Entrant Details
Packaging Machinery Manufacturers Institute (PMMI) in partnership with Fixation Marketing
“Packaging. Processing. Powerful.” – PACK EXPO Las Vegas 2011 Attendee Promotional Materials
Contact: Ms. Yasmine Kuttab

Filed Under: 2011, Convention Promotion Package, Silver
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