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2011 Bronze Award: Aha! Moments

January 20, 2012 By admin

Convention Promotion Package

Judge’s Comments: This packet is impressive from several standpoints.  Most notably, the organization did a very good job of using multiple platforms for their messaging. Along with brochures, cards, and print ads, the packet includes a range of online marketing, such as website banner ads, Facebook promotion and even a Denver-themed iTunes list.  The color scheme is strong, the layout is clean and the copy is straightforward and effective. In addition, the theme–Aha! Moments–is provocative, suggesting that participants will have eye-opening experiences that will benefit their work.

Entrant Details
AWHONN
Aha! Moments
Contact:Kelly Gardner Headd

Credited Vendors & Partners
Stray Cats Design, Graphic Design Firm
Barbara Hoy, straycatsdesign@mac.com

Filed Under: 2011, Bronze, Convention Promotion Package

2011 Gold Award: Appraiser News Online

January 20, 2012 By admin

Daily or Weekly Communication

Judge’s Comments: Appraiser News Online is sent out weekly by The Appraisal Institute. The newsletter utilizes easy-to-scan headlines and story summaries, relevant graphic elements and economic indicator charts to keep readers coming back each week. The well-designed left-hand navigation bar keeps members focused mostly on the articles within an issue. (Note: Some of the weekly content is re-purposed for use in their monthly member communications. That’s just smart recycling.)

Entrant Details
Appraisal Institute
Appraiser News Online
Contact: Stephanie Liverani

Filed Under: 2011, Daily or Weekly Communication, Gold

2011 Silver Award: CPA Letter Daily

January 20, 2012 By admin

Daily or Weekly Communication

Judge’s Comments: CPA Daily Letter from the American Institute of Certified Public Accountants (AICPA) gets the nod for its strong content. Each issue includes: summaries of 10-12  stories in business, finance and accounting; association information; and links to videos, t.v. broadcasts and feature reader polls. The publication, created in partnership with SmartBrief, Inc., includes a “Top Five” stories section based on reader analytics and uses links to back issues, subscriber tools and social media sharing techniques.

Entrant Details
AICPA
CPA Letter Daily
Contact: Gregory Wright

Credited Vendors & Partners
SmartBrief, Communications Firm
Alicia McGrail, amcgrail@smartbrief.com

Filed Under: 2011, Daily or Weekly Communication, Silver

2011 Bronze Award: New Jersey School Board Association On-Line School Board Notes

January 20, 2012 By admin

Daily or Weekly Communication

Judge’s Comments: The New Jersey School Boards Association’s School Board Notes combines text with embedded video and links to Internet radio shows. There’s a quick-scan headline/summary section with links to full stories, a right-hand interactive calendar, and tabs to allow members to jump to the association’s home page and archives. To encourage reader return involvement, there’s a monthly poll, with results featured in the next issue. Clean design, readability, and good use of color photos make this weekly a winner.

Entrant Details
New Jersey School Boards Association
New Jersey School Board Association On-Line School Board Notes
Contact: Ann Marie Smith

Filed Under: 2011, Bronze, Daily or Weekly Communication

2011 Gold Award: “VIP Invitations” – 2011 BIO International Convention VIP Reception Invitations

January 20, 2012 By admin

Direct Marketing Piece/Promotion

Judge’s Comments: BIO is the gold standard. Keeping up the tradition of making a reception invitation a bit more glamourous is to be admired.

Entrant Details
Biotechnology Industry Organization (BIO) International in partnership with Fixation Marketing
“VIP Invitations” – 2011 BIO International Convention VIP Reception Invitations
Contact: Ms. Yasmine Kuttab

Filed Under: 2011, Direct Marketing Piece/Promotion, Gold

2011 Silver Award: New York No-Fault Campaign

January 20, 2012 By admin

Direct Marketing Piece/Promotion

Judge’s Comments: PCI tackled a complex subject and explained it effectively for local political leaders and others

Entrant Details
PCI
New York No-Fault Campaign
Contact: Mr. Steven Cline

Filed Under: 2011, Direct Marketing Piece/Promotion, Silver

2011 Bronze Award: Find Your Dream Job Promotion

January 20, 2012 By admin

Direct Marketing Piece/Promotion

Judge’s Comments: An imagitative series this year, as in previous years.  Speaks well to their target audience.

Entrant Details
AWHONN in partnership with LTD Creative
Find Your Dream Job Promotion
Contact: Ms. Louanne Welgoss

Filed Under: 2011, Bronze, Direct Marketing Piece/Promotion

2011 Gold Award: APHON

January 20, 2012 By admin

Educational Program

Judge’s Comments: This in an incredibly impressive and thorough educational program. There are full courses and scoring mechanisms offered on the disk, all forms necessary to apply for CE credits, and full learning modules. It really exemplifies the idea of an educational piece.

Entrant Details
APHON in partnership with Association Management Center
APHON
Contact: Ms. Gail Pannozzo

Filed Under: 2011, Educational Program, Gold

2011 Silver Award: Story of Chocolate booklet

January 20, 2012 By admin

Educational Program

Judge’s Comments: This piece is a joy to read! The textured pages add elegance and style to the whole experience of reading the book. It has a clean and simple layout – not too cluttered but with plenty of useful information. Stunning photos and interesting stories make this piece a winner.

Entrant Details
National Confectioners Association
Story of Chocolate booklet
Contact:  Ms. Susan Whiteside

Credited Vendors & Partners
Wilson Pirk Advertising, Graphic Design Firm
Ethan Pirk, ethan@wilsonpirk.com

Filed Under: 2011, Educational Program, Silver

2011 Bronze Award: The Face of Foreclosure

January 20, 2012 By admin

Educational Program

Judge’s Comments:With an attractive cover and layout, this program brings an element of style to a grim topic. The information is presented simply and powerfully; colorful charts help the reader visualize a wide range of statistics on foreclosures in Nevada. Not necessarily bright subject matter, but the Nevada Association of Realtors does an excellent job of making the information accessible and engaging.

Entrant Details
Nevada Association of REALTORS
The Face of Foreclosure
Contact: Ms. Sally Young

Filed Under: 2011, Bronze, Educational Program
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