Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
Web Sites
Judge’s Comments: Head and shoulders above all institutional entries: design, content, navigation
Entrant Details
Institute of Food Technologists
ift.org
Contact: Becki Ellis
Credited Vendors & Partners
LEC Ltd., Graphic Design Firm
Amanda Onyon, Design Director
Chicago, Illinois
amanda.onyon@lecltd.com
312-670-0077
Social Media – Integrated, external campaign
Judge’s Comments: The Consumer Electronics Association has utilized the major social networks effectively. They even have dedicated twitter accounts for various chapters. The CEA also maintains an impressive blogs, containing relevant content and clearly directing people to more social media use.
Entrant Details
Consumer Electronics Association
2011 International CES
Contact: Allison Fried
Social Media – Integrated, external campaign
Judge’s Comments: The Juvenile Products Manufacturers Association used an impressive range of social and new media tactics. Their extensive presence on Twitter, Facebook, YouTube and various blogs has enabled them to run a dynamic and productive social media program. The association has set goal and tactics, all measurable and relevant to the success of the association.
Entrant Details
JPMA/Association Headquarters
The Juvenile Products Manufacturers Association Twitter Feed, Facebook Page, YouTube, JPMA Parenting Blog & JPMA LinkedIn Group
Contact: Linda Woody
Credited Vendors & Partners
Lubetkin Communications LLC, Communications Firm
Steve Lubetkin
Cherry Hill, New Jersey
Steve@professionalpodcasts.com
856 751 5491
Association Headquarters Inc, Management Firm
Linda Woody, Communications Manager
Mount Laurel, New Jersey
lwoody@ahint.com
856-642-4420
Social Media – Integrated, external campaign
Judge’s Comments: One of the keys to a fully integrated social media program is having a clear plan, with set objectives. SWE (through the David James Group) recently completed an overhaul of their social media programs and were able to leverage their social media use, not only to increase their presence online but to engage mainstream media sources.
Entrant Details
Society of Women Engineers/David James Group
SWE Social Media Program
Contact: Ron Zywicki
Credited Vendors & Partners
David James Group
Rebecca Kruse
Oakbrook Terrace, Illinois
dlaurenzo@davidjamesgroup.com
6303050003
Social Media – Internal Use
Judge’s Comments: IALD takes a different approach to social media. While their program is extensive and impressive, they’ve begun to use tradition outreach to boost their new media presence. They’ve created a mailing promoting Facebook, Twitter and Linkedin, three vital social media tools. The mailing explains the benefits, the reasons and an explanation of how to use each social network. It’s a very clever way to support and propel association members into the world of social media.
Entrant Details
International Association of Lighting Designers
IALD Social Media Strategy
Contact: Jennifer Jones
Credited Vendors & Partners
Parameter Design, Graphic Design Firm
Carol Calacci
carol@parameterdesign.com
312.948.9100
YES Print, Printer
Barry Weiss
barryw@yesprint.com
312.226.4444
Social Media – Internal Use
Judge’s Comments: AAHSA used humor in a viral video to spread the word about the annual conference. The punch line of the video is the juxtaposition between extensive and expensive productions and a simple old email. The video shows that the association knows how to engage, knows its audience, and understands their own limitations.
Entrant Details
American Association of Homes and Services for the Aging/O’Keefe Communications, Inc.
2010 AAHSA Annual Meeting Movie Trailer
Contact: Sharon Sullivan
Credited Vendors & Partners
O’Keefe Communications, Inc., Communications Firm
Tina Hoffmann, Director Video Production
Washington, District of Columbia
tina@okeefecom.com
202-363-2101
Social Media – Internal Use
Judge’s Comments: Behind the password protective firewall is an impressive website, containing and facilitating member blogs, promoting education and collaborative thinking.
Entrant Details
Society for Marketing Professional Services (SMPS)
SMPS Community Site
Contact: Molly Dall’Erta
Credited Vendors & Partners
GoLightly, Software Developer
Sarah Golightly, CEO
Mill Valley, California
sarah@golightly.com
888.694.6544
Educational Program
Judge’s Comments: This training resource is an excellent resource tool for recruiting new members to the American Farm Bureau Federation. The DVD is well produced and it includes several testimonials from members about the importance of recruiting new members for the organizations. These testimonials are personal and should encourage members to embrace the recruitment programs. The package also includes leader guides, workbooks and case studies that have high production quality. The entire resource is well researched and very user friendly.
Entrant Details
American Farm Bureau Federation
It’s All about Membership
Contact: Margaret Wolff
Credited Vendors & Partners
Furnace MFG, Printer
Kelly Sadler
ksadler@furnacemfg.com
703-205-0007
Educational Program
Judge’s Comments: This is a commissioned, one-off educational publication produced by the association. The concept is well executed and achieves the association’s goal of educating the public and educated officials about the environmental innovations and sustainable project techniques used by the transportation industry. The graphics, layout photography and typography are clean, crisp and user friendly. The association also produced this as a digital magazine increasing the accessibility to the association members and the public.
Entrant Details
American Road & Transportation Builders Association
Green and Clean -Transportation Design and Construction
Contact: Jeffrey Solsby
Credited Vendors & Partners
Scranton Gillette Communications, Communications Firm
Adam Terese, editor
Arlington Heights, Illinois
aterese@sgcmail.com
847-391-1000
Educational Program
Judge’s Comments: The Teaching Tools in Plant Biology online only feature is an excellent educational resource. The site is well organized and very easy to navigate. It is peer reviewed and updated monthly and each feature can be updated as the research in this field changes. The well designed graphics are done in-house. It is very clear that this teaching tool was well thought out, researched and executed. It is a very user friendly and targeted educational program.
Entrant Details
American Society of Plant Biologists
Teaching Tools in Plant Biology
Contact: Mary Williams
1500 Wilson Boulevard, Suite 920, Arlington, VA 22209
Questions? Call 202-464-1662
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