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2010 Gold Award: ACC 2010 Annual Meeting “BE THE SOLUTION” Program Guide

January 12, 2011 By admin Leave a Comment

Convention Program

Judge’s Comments: The ACC program proves that good things come in small packages. Clever in construction, it provides not only information necessary to the attendee at the conference, but also ample opportunity for feedback and even some help organizing (such as the envelop for expansible receipts). Sturdy and compact, tremendous attention was paid to detail of design. This includes the simple session keys on each page along with the theme being carried through, but not interfering with the terrific functionality of the program.

Entrant Details
Association of Corporate Counsel
ACC 2010 Annual Meeting “BE THE SOLUTION” Program Guide
Debra Woodfork

Credited Vendors & Partners
Association of Corporate Counsel
Charla Bason, Manager of Education and Meetings
Washington, District of Columbia
bason@acc.com
+1 202.293.4103 x350

Master Print, Inc., Printer
Ben Guthrie
bguthrie@master-print.com
+1 703.550.9555

Filed Under: 2010, Award, Category, Convention Program, Gold, Year

2010 Bronze Award: PSWC Promotion Package

January 12, 2011 By admin Leave a Comment

Convention Registration Promotion Package

Judge’s Comments: Effectively communicating to the membership of a single association is challenging enough, communicating with two separate associations is exponentially more difficult.  Using a series of beautifully designed postcards, e-mails, announcements, call for papers and program previews, AAPS and FIP communicate how this new conference will be a forum for the exchange of ideas and professional development. Uniquely designed artwork gives the feel of the host city while conveying the accessibility to each association’s members.

Entrant Details
American Association of Pharmaceutical Scientists
PSWC Promotion Package
Matt Baughman

Credited Vendors & Partners
JEB Design, Graphic Design Firm
Joe Barsin, Creative Director
Arnold, Maryland
info@jebdesign.com
410.975.0600

District Creative Printing, Printer
James Van Wie
jvanwie@dcpprint.com
301.868.8610

Harris Lithographics, Printer
Quinn Harris
q@harrislitho.com
301.322.1178

David James Group, Graphic Design Firm
Ron Zywicki
icki@davidjamesgroup.com
[630] 305.0003

Filed Under: 2010, Award, Bronze, Category, Year

2010 Silver Award: 2010 IFT Annual Meeting & Food Expo Attendee Marketing Program

January 12, 2011 By admin Leave a Comment

Convention Registration Promotion Package

Judge’s Comments: The artwork for the program should be hanging on a wall in a museum. In a strikingly beautiful way, the artwork ties together food and technology. If a book was judged by its cover, this would be the winner. The quality design is carried through the program which effectively outlines the opportunities available at the conference.

Entrant Details
Institute of Food Technologists
2010 IFT Annual Meeting & Food Expo Attendee Marketing Program
Becki Ellis

Credited Vendors & Partners
LEC Ltd., Graphic Design Firm
Amanda Onyon, Design Director
Chicago, Illinois
amanda.onyon@lecltd.com
312-670-0077

UniqueActive LLC, Printer
Chuck Durante
Cicero, Illinois
cduranty@uniqueprinters.com
(708) 329-1365

Filed Under: 2010, Award, Category, Silver, Year

2010 Gold Award: One Source… Endless Opportunities

January 12, 2011 By admin Leave a Comment

Convention Registration Promotion Package

Judge’s Comments: Peer focused, the ADA promotional campaign directly speaks to the prospective attendees’ reasons to attend through a series of distinct, simple and beautifully designed mail and online messages. With an eye-catching design, the program showcases the speakers, programs and benefits of attending.  The inclusion of information for the disabled in the transportation information was a nice touch.

Entrant Details
American Dietetic Association
One Source… Endless Opportunities
Georgia Gofis

Filed Under: 2010, Award, Category, Gold, Year

2010 Bronze Award: The NAFEM Show Exhibitor Prospectus

January 12, 2011 By admin Leave a Comment

Trade Show Exhibit Sales Package

Judge’s Comments: Beautifully constructed theme on quality paper relayed that if they did this well on the sponsorship packet, wait until I get a load of their show floor. Combining both the well constructed theme and ample (yet not overwhelming) information, this excelled on both style and information.

Entrant Details
The North American Association of Food Equipment Manufacturers/SmithBucklin
The NAFEM Show Exhibitor Prospectus
Cheryl Graf

Credited Vendors & Partners
SmithBucklin, Management Firm
Marcia Daudelin, Senior Marketing Manager
mdaudelin@smithbucklin.com
312-464-6100

SmithBucklin, Management Firm
Cheryl Graf, Marketing Manager
cgraf@smithbucklin.com
312-464-6100

SmithBucklin, Management Firm
Stacey Perk, Marketing Coordinator
sperk@smithbucklin.com
312-464-6100

SmithBucklin, Management Firm
Ben Rakozy, Senior Graphic Designer
brakozy@smithbucklin.com
312-464-6100

Filed Under: 2010, Award, Bronze, Category, Year

2010 Silver Award: SfN Annual Meeting Exhibit Invitation

January 12, 2011 By admin Leave a Comment

Trade Show Exhibit Sales Package

Judge’s Comments: Ample information for a prospective exhibitor to both justify their trade show expense while also targeting prospects. Other prospectuses shared similar information, however they were often overwhelming while SfN was laid out in an easily read form.

Entrant Details
Society for Neuroscience
SfN Annual Meeting Exhibit Invitation
Nicole Deoudes

Credited Vendors & Partners
MasterPrint, Printer
Jen Welch
jwelch@master-print.com
7035509555

Filed Under: 2010, Award, Category, Silver, Year

2010 Gold Award: NSBA Exhibitor Prospectus

January 12, 2011 By admin Leave a Comment

Trade Show Exhibit Sales Package

Judge’s Comments: More than simply straight-forward, the NSBA exhibitor prospectus spoke directly to why exhibitors invest in conferences. Tied together with a simple and direct theme, the packet included prominent and pertinent testimonies along with objective ideas on how to best succeed at their conference. The theme and artwork were simply beautiful.

Entrant Details
National School Boards Association/CSG Creative
NSBA Exhibitor Prospectus
Megan Hall

Credited Vendors & Partners
CSG Creative, Graphic Design Firm
Megan Hall
mhall@csgcreative.com
703.647.2640

Filed Under: 2010, Award, Category, Gold, Year

2010 Bronze Award: Flower Factor Press Kit

January 12, 2011 By admin Leave a Comment

Press Information Kit

Judge’s Comments: The website was well organized and easy to search for information. I could see it being a good resource for professionals, armatures and those just curious. I think they used a good mix of video, blog posts, standing information and new content to keep the site relevant and exciting.

Entrant Details
Society of American Florists/Ogilvy Public Relations
Flower Factor Press Kit
Danielle Mackey

Credited Vendors & Partners
Ogilvy Washington, Public Relations Firm
Danielle Mackey, SVP
Washington, District of Columbia
danielle.mackey@ogilvypr.com
202-729-4133

Filed Under: 2010, Award, Bronze, Category, Year

2010 Silver Award: The AAO Promotes Sports Safety and the Importance of Mouth Guard Use for all Athletes

January 12, 2011 By admin Leave a Comment

Press Information Kit

Judge’s Comments: A really interesting topic that wasn’t something I had ever really thought of as being a major concern. One thing I really liked about this entry was the clean, simple layout. For a lot of parents a more cluttered layout could have been overwhelming. They seem to have just the right amount of information and key facts on their main site. A great strength is including the supplementals — blog, Twitter and Facebook — as fairly separate entities. They also did a good job using a celebrity spokesperson, it didn’t seem forced or as though they were reaching to include him in all aspects.

Entrant Details
American Association of Orthodontists
The AAO Promotes Sports Safety and the Importance of Mouth Guard Use for all Athletes
Pamela Paladin

Credited Vendors & Partners
Weber Shandwick Worldwide, Web Designer
Susanne Reimer, Vice President
St. Louis, Missouri
sreimer@webershandwick.com
314-552-6754

Filed Under: 2010, Award, Category, Silver, Year

2010 Gold Award: 2010-2012 Pocket Media Guide for Journalists

January 12, 2011 By admin Leave a Comment

Press Information Kit

Judge’s Comments: Great layout, with interesting and easy to digest information. Hot Topics feature is helpful for searching for new trends, the blog keeps the site up-to-date and it is a relevant topic for most Americans. The supplemental pocket guide is a terrific resource and helpful for those who are a bit more “old school” and is well organized for a quick look up of information. Overall, a great job.

Entrant Comments

  1. Pocket Media Guide of 350+ experts debuted and distributed to over 700 journalists from major media outlets.
  2. Redesigned the Pocket Media Guide in a smaller size and reformatted to be more journalist-friendly.
  3. Received feedback from a journalist saying, “I am just kicking myself for not reaching out to you more often. This book is so great!!!!”

Entrant Details
International Food Information Council Foundation
2010-2012 Pocket Media Guide for Journalists
Jania Matthews

Credited Vendors & Partners
Mosaic, Printer
Tim Keagy, Vice President
Cheverly, Maryland
TKEAGY@mosaicprint.com
301-955-1370

Boomerang Studios, Inc, Graphic Design Firm
Diane Gray, Owner
Pasadena, Maryland
boomerangz@aol.com
410-439-0772

Filed Under: 2010, Award, Category, Gold, Year
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