Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
Advertising Media Kit
Judge’s Comments: Incredible pictures and a clean layout give this media kit the “awe factor.” It’s attractive, edgy, and well-organized. The media kit has a great editorial calendar–very important for a publication like this.
Entrant Details
Illuminating Engineering Society of North America
LD+A 2011 Media Kit
Clayton Gordon
Advertising Media Kit
Judge’s Comments: REALLY good reader information, clear and informative. It also has a great layout which is easy to follow and find and seems to only include the really important and relevant information. It isn’t too text heavy which is helpful. The clear split on each of the two publications and the inclusion of the conference information was clear without being too much.
Entrant’s Notes
Our media kit did three exceptional things for the National Funeral Directors Association:
Entrant Details
National Funeral Directors Association
NFDA’s 2011 Media Kit
Scott High
Credited Vendors & Partners
Times Printing, Printer
Scott Meyer, National Sales Executive
Wisconsin
scott.meyer@timesprintingco.com
920-994-4396
Advertising Media Kit
Judge’s Comments: Produce Marketing Association: This advertising kit does a great job laying out the rationale for why you should both subscribe and advertise to Fresh Magazine. It hits on the 360 degree view of the publication’s content and readership and demographics in a clear and easily digestible format. They have one of the — if not the best — editorial calendars with clear information on deadlines and content. However, it is important to note that as a quarterly they may have an advantage in this degree. The cost information is clearly laid out for the print section though I wish the digital costs were explained better (i.e. maybe someone doesn’t understand what a “ad-gen” or “ad-jolt” is). I really like that the “take a tour” section leading the reader to the digital version — it is a nice way to limit the content while still giving the opportunity to see more for those who prefer it.
Entrant Details
Produce Marketing Association
2011 PMA Fresh Magazine Media Kit
Kelly Koczak
Credited Vendors & Partners
Ovo Brands, Graphic Design Firm
Chris Dietrich
Media, Pennsylvania
Chris@ovobrands.com
610.322.3428
Public Service Announcement
Judge’s Comments: Through celebrity endorsement, the association targets parents of young children, explaining the importance of orthodontists.
Entrant Details
American Association of Orthodontists
Special Times
Pamela Paladin
Credited Vendors & Partners
Lanakila Productions, Film Producer
Kalei Beamon, President
Chicago, Illinois
kalei@lanakilaproductions.com
(773) 636-4334
Public Service Announcement
Judge’s Comments: Bubble Wrap Video promotes Moms for Mouth Guards and through humor explains the purpose and importance of wearing mouth guards.
Entrant Details
American Association of Orthodontists
Bubble Wrap Video – AAO Moms For Mouth Guards Campaign
Pamela Paladin
Credited Vendors & Partners
Weber Shandwick Worldwide, Public Relations Firm
Susanne Reimer, Vice President
St. Louis, Missouri
sreimer@webershandwick.com
314-552-6754
Weber Shandwick Worldwide, Public Relations Firm
Susanne Reimer, Vice President
St. Louis, Missouri
sreimer@webershandwick.com
314-552-6754
Public Service Announcement
Judge’s Comments: The PSA works to remind people of the dangers of texting while driving. The visual image of broken glass and blood are shocking, but a vivid reminder of what is at stake while driving. The phrase “OMG,” meaning “Oh my God,” also holds significance as a common phrase in texting to express surprise or shock, and a car accident would certainly evoke that reaction.
Entrant Notes
Entrant Details
American Academy of Orthopaedic Surgeons
Texting While Driving is a Distraction — Don’t Do It!
Sandra Gordon, Public Relations Director
Credited Vendors & Partners
Orthopaedic Trauma Association
Craig Roberts
ota@aaos.org
Informational CD, Video or Podcast
Judge’s Comments: The informational video explains how space food is made. Any person who dreamed of being an astronaut can revisit his or her old dreams in a wonky adult way. While the concept of freeze dried space food is familiar to most, the video takes the viewer through the steps of creating a meal. With strong production quality and compelling information, this video stands out above most other enteries.
Entrant Details
Institute of Food Technologists
2010 A Day in the Life of a NASA Food Scientist
Heather Lang
Credited Vendors & Partners
Castle Gate Media, Film Producer
Robert Ryan
Washington, District of Columbia
robert@castlegatemedia.com
202-329-5509
Informational CD, Video or Podcast
Judge’s Comments: The Center for Alcohol Policy’s video is both compelling and informative. They manage to capture the audience while educating viewers on alcohol related deaths and accidents, comparing rates in countries with lax regulation to the United States. To make thick policy accessible in a short video is a challenge that the Center for Alcohol Policy certainly overcame.
Entrant Details
Center for Alcohol Policy
The Dangers of Alcohol Deregulation: The United Kingdom Experience vs. American Alcohol Regulation
Rebecca Spicer
Credited Vendors & Partners
RHED Pixel, Inc., Communications Firm
Mark Weiser
mark@rhedpixel.com
703-531-1325
Informational CD, Video or Podcast
Judge’s Comments: The National Restaurant Association’s video utilizes cinematic techniques to their fullest. Not only do sound, editing, lighting come together to create a compelling image, but they ultimately enhance the story and message the video is meant to convey.
Entrant Details
National Restaurant Association
America’s Restaurants: Industry of Opportunity
Maureen Keith
Credited Vendors & Partners
Little Films, Film Producer
Brent Souter, Creative Director
Seattle, Washington
brent@littlefilms.net
206-774-3632
Informational / Promotional Piece
Judge’s Comments: It is not often one sees a brochure in both English and Arabic. This plush introduction to Children’s Hospital in Washington is a way to show families in two cultures — the USA and the Arab world the quality of their medicine. This promotion is linked with the branch office in Abu Dhabi, UAE, that does preliminary work for patients in the Arabic speaking world. Both brochures use the same pictures and appear to reach their goal: quality medical care for your child in an environment that you will feel comfortable in as well. The brochure is much more expensive than usual — and not just because of the second language but the prospects are high income, highly successful families that expect this sort of information. This brochure does that mission well.
Entrant Details
Children’s National Medical Center/Levine & Associates
Children’s National Medical Center Hospital Brochure
Marco Javier
Credited Vendors & Partners
Levine & Associates, Inc., Graphic Design Firm
Lee Jenkins, Managing Director
Washington, District of Columbia
lee@levinedc.com
202-842-3660 x110
1500 Wilson Boulevard, Suite 920, Arlington, VA 22209
Questions? Call 202-464-1662
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