Informational / Promotional Piece

Judge’s Comments: This brochure tells the association story and the benefits in a quick and easily understandable read. The writing is good, the layout is good and die-cut head makes the mailer stand out. To a prospect group that must have heard from this association often, the AACC promotion manages to break through and get the reader to reconsider joining and using the information available.

Entrant Details
AACC International
Grain Brains Unite
Agnes Walker

Weekly / Daily Member Communication

Judge’s Comments: The Last Word clear shows members what their organization has been doing to represent them in policy and legislation and also parses out information affecting each sector (water, transportation, building etc.) of their membership in the ACEC Newsline section. This allows readers to quickly locate the news they need. They also do a nice job of highlighting important resources including their job board and suggested reading.

Entrant Details
American Council of Engineering Companies
Last Word, March 18, 2010
Gerry Donohue

Credited Vendors & Partners
Potomac Digitek, Web Designer
Paul Finkel, President
Gaithersburg, Maryland
paul@podi.com
301-590-2770

Annual or Quarterly Publication – Organization budget up to $1-million

Judge’s Comments: Great cover! The perspective, lighting were fantastic, and the contrast of the fonts made the cover pop. The ads were all relevant to the publication audience, and the layout was crisp.  I like that though there was not a great amount of variance in the color palette, the selected colors complemented the “wood” focus of the association.  The publication is content-heavy without being overwhelming, and all content is relevant, no “filler text.”  I love the pullout reference guide on distributors. And as an added bonus, the publication smelled like wood!

Entrant Details
International Wood Products Association
International Wood: The Guide to Applications, Sources and Trends
Annette Ferri

Credited Vendors & Partners
KML Design, Graphic Design Firm
Karen Leno, President
Coralville, Iowa
kmldesign@mchsi.com
319-430-5108

Bedford Falls Communications, Communications Firm
John Aufderdaar, President/Publisher
Watertown Wisconsin
aufderhaar@charter.net
920-206-1766