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Insights and tips for association & nonprofit professionals

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Tapping into Your Association’s Hidden Treasure…

There is significant discourse about the state of associations and the relative strength of the model. Increased competition, shifting business models, the challenges associated with declining or aging memberships and more represent an existential threat to the traditional association model. Organizations that are successfully navigating the new reality share several common characteristics including a strategicRead more ›

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Gayathri Kher, president and co-founder of fusionSpan, named Association TRENDS’ 2019 Association Partner of the Year

  BETHESDA, MD (January 18, 2019) – Gayathri Kher, president and co-founder of fusionSpan, has been selected as the 2019 Association Partner of the Year. This honor will be presented at the 40th Annual Salute to Association Excellence hosted by Association TRENDS. “Gayathri has long been a leader and partner in the association space. Her background asRead more ›

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Leading in the Digital Age: How do you and your team stack up?

The Fourth Industrial revolution (4IR) is here. Enabled by AI, Cloud, IOT, Mobile, and AR/VR – while disruptive – 4IR has the potential to advance and strengthen our mission and purpose to levels never before dreamed. 4IR innovations can empower associations to deepen relationships with constituents by providing better customer engagement, building into our productsRead more ›

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Matt Shay, President and CEO, National Retail Federation, named Association TRENDS’ 2019 Association Executive of the Year

BETHESDA, MD (January 11, 2019) – Matt Shay, President and CEO of the National Retail, has been selected as the 2019 Association Executive of the Year. This honor will be presented at the 40th Annual Salute to Association Excellence hosted by Association TRENDS. “Matt’s commitment to the association industry, his staff, and members is wellRead more ›

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Introducing the 2018 Salute to Association Excellence Leading Association Lobbyists

Association TRENDS is proud to announce this year’s Salute to Association Excellence Leading Association Lobbyists! These are awarded to a class of outstanding executives who help accomplish their organization’s advocacy and grassroots initiatives. Click here to learn more about these amazing professionals. Register to attend the Salute to Association Excellence today and lock in the discounted rate!

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