Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
Book/Manual/Catalog
Judge’s Comments: This book was published with care. Presentation of the book’s purpose was true to the actual content. Table of contents is well organized, and tabs and charts are clear and easy to read.
Entrant Details
SmithBucklin in partnership with NAON
National Assocation of Orthopaedic Nurses (NAON) Core Curriculum 7th Edition
Contact: Ms. Samantha Witthuhn
CD, Video, Podcast or PSA
Judge’s Comments: Fascinating. Well made.
Entrant Details
Center for Alcohol Policy
The Origin of Today’s Alcohol Regulatory System
Contact: Ms. Kathleen Joyce
Credited Vendors & Partners
Triple View Media, Production Company
Dean Hovell, dhovell@gmail.com
Commemoration/Tribute
Judge’s Comments: Cover to cover, this book from NACE International is an impressive, historical account of an association’s achievements. Earning the highest points in Content, this book is designed to pull you in at every spread with its multiple points of entry. The extensive compilation of historical facts and photos, and the display of historical documents make this piece a true commemorative piece–one that NACE International can be quite proud of.
Entrant Details
NACE International
The History of NACE International, The Corrosion Society 1943-2013, 70 Years of Progress
Contact: Ms. Gretchen Jacobsen
Convention Program
Judge’s Comments: This program was at the top of our list during the initial pass through the contest entrants, until we encountered the overall excellence of the first place winner, but it is a very close second. The idea of putting a conference program into a virtually-pocket-sized booklet seems so basic — yet very few convention planners opt for this format. But to qualify as a winner, the design and substance of the publication also have to measure up. From the tabs that provide ready access to all of the necessary information — Agenda/Exhibitors/Sponsors – and the maps of the convention space and exhibitor hall that are right up front, to the design that is easy to read, easy to follow and very informative throughout, this is a top-notch program from start to finish.
Entrant Details
National Multi Housing Council
2012 NMHC OpTech Conference and Exposition Program
Contact: Ms. Jennifer Angebranndt
Convention Promotion Package
Judge’s Comments: Another interactive approach in a small form–as a 1st look/reminder about the event it pre-empts the audience’s questions in an engaging way by “unfolding” as the communication continues. Colorful, visually simple, straight forward text, and compact.
Entrant Details
American Council on the Teaching of Foreign Languages (ACTFL)
First Look at ACTFL 2013
Contact: Ms. Debra Bokatzian
Daily or Weekly Communication
Judge’s Comments: AICPA always produces strong efforts (landing in the winners’ circle each of the last three years).* They just get “it,” with concise content, including member-oriented news stories, updates, and how-to articles. Marked improvements and attention to detail show in this year’s major relaunch, which showcase expanded feature sections to include video, LinkedIn conversations and media mentions.
Entrant Details
AICPA
AICPA News Update
Contact: Mr. Gregory Wright
Direct Marketing Piece/Promotion
Judge’s Comments: Well, this is overwhelming. This mailer goes to show that “lumpy mail” rather than a regular mailing can have impact. The products and services arrive looking like the latest Harry & David box. It’s quite impressive first impression. It makes you want to dive into each item and find out if they are for you! The cost on such a mailing makes this a very, very special mailing. This type of mailing could be paying dividends for years to come, word of mouth alone would continue for years
Entrant Details
Mechanical Contractors Association of Chicago
MCA Chicago Safety Kit
Contact: Ms. Patty Elliott
Credited Vendors & Partners
Nehlsen Communications, Communications Firm
Nancy Nehlsen, nancy@ncpr.com
Educational Program
Judge’s Comments: For offering a multimedia approach to education outreach
Entrant Details
American Bar Association
Career Line Live & Career Advice Live
Contact: Ms. Kristin Chin
Exhibitor Sales Kit
Judge’s Comments: You never know what specific trigger will cause a prospect to act. It doesn’t matter with InfoComm’s exhibitor kit because the every page has the contact information. The audience for this kit understands visuals and the designers deliver on clear, distinctive layout and illustrations that show you who attends and what they buy. This has everything necessary to decide and plan to exhibit in a succinct package.
Entrant Details
InfoComm International
InfoComm 2013 Exhibitor Prospectus
Contact: Ms. Betsy Jaffe
Membership Directory
Judge’s Comments: High quality, sturdy construction. Easy to use tabular organization. High resolution images and text used throughout. Silk-coated paper is an added bonus.
Entrant Details
Asphalt Institute
2013 Membership Directory
Contact: Ms. Karen Hall
Credited Vendors & Partners
Copy Express, Design and Printing, Printing
Dana Mingua, dmingua@copyexpresslex.com
1500 Wilson Boulevard, Suite 920, Arlington, VA 22209
Questions? Call 202-464-1662
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