You are here: Home /

2013 Silver Award: Be A Leader

February 6, 2013 By admin

Membership Promotion Kit or Campaign

Judge’s Comments: Be a Leader Membership Recruitment Campaign, submitted by the American Bar Association, recruits new members through the power of storytelling. With a multimedia campaign, ABA captured over 100 member stories from members. The campaign is vivid and bright — draws the user in with the dynamic use of headshots and quotes. The design is crisp and clean and ideal for this audience.

Entrant Details
American Bar Association
Be A Leader
Contact: Ms. Kristin Chin

Filed Under: 2013, Membership Promotion Kit or Campaign, Silver

2013 Silver Award: InfoComm Live Events Update

February 6, 2013 By admin

Monthly Newsletter or Communication

Judge’s Comments: Targeted towards a specific subset of the organization’s full membership, this eNewsletter is a great example of how to use a smart mix of helpful content and association offerings. Of special note are the colorful layout and links that drive readers from succinct summaries to well-written full stories.

Entrant Details
InfoComm International
InfoComm Live Events Update
Contact: Ms. Betsy Jaffe

Filed Under: 2013, Monthly Newsletter/Communication, Silver

2013 Silver Award: PCMA Convene – April 2013

February 6, 2013 By admin

Monthly Professional Society Magazine

Judge’s Comments: The statement of purpose of this entry explains that this entry is an “excellent example of how the magazine covers the industry, offering a lively mix of sharply written, stylishly designed feature articles and departments that both inform and entertain readers. Each column and department uses design elements for breakout quotes for easy reading and navigation. There are several links to the website and social media throughout the issue directing the reader to find additional information. Each opening cover spread is beautifully designed and beckons the reader to learn more in each well written feature. The subsequent features are unique with excellent design including graphics, photography and typography. This issue is full of useful information for association members.

Entrant Details
Professional Convention Management Association
PCMA Convene – April 2013
Contact: Ms. Christopher Durso

Filed Under: 2013, Silver

2013 Silver Award: RTOHQ – The Magazine

February 6, 2013 By admin

Monthly Trade Association Magazine

Judge’s Comments: The reader is quickly drawn into this title starting with the striking cover and larger 9 x 10 7/8 trim size. This trim size “affects the design in subtle ways, incorporating design elements that are more square or horizontal, with not as many vertical elements used in typical magazines.” The executive director’s welcome letter encourages members to go on the website to watch videos from the recent conference or to access them from a daily e-newsletter. The very clean design is readable with interesting typography, graphics and photography. This issue is very accessible to the readers through its compelling content and design.

Entrant Details
Association of Progressive Rental Organizations (APRO)
RTOHQ – The Magazine
Contact: Mr. Richard May

Filed Under: 2013, Monthly Trade Association Magazine, Silver

2013 Silver Award: Pull It Together Booklet

February 6, 2013 By admin

Most Improved Magazine or Journal

Judge’s Comments: This speaks to the intended audience needs and purposeful use. Attractive, compact, interactive, humorous…all necessary when planning one’s professional path forward. Feels youthfully energized. A feeling of engagement and involvement by using it.

Entrant Details
Capstrat in partnership with AICPA
Pull It Together Booklet
Contact: Ms. Kalyn Snow

Filed Under: 2013, Best Magazine or Journal, Silver

2013 Silver Award: Welcome to the PAR Team

February 6, 2013 By admin

Promotional Items

Judge’s Comments: The “Welcome to the Team” baseball themed staff cards were a perfect tool to highlight how the Pennsylvania Realtors Association staff supports its members. Fun, effective, mission focused and delivered via a low cost promo item.

Entrant Details
Pennsylvania Association of Realtors
Welcome to the PAR Team
Contact: Ms. Laurie Brown

Filed Under: 2013, Promotional Items, Silver

2013 Silver Award: Educational Leadership, May 2013 “The Faces of Poverty”

February 6, 2013 By admin

Scholarly/Technical/Scientific Journal

Judge’s Comments: EL is a perennial winner in this category, and justifiably so. The editors do a great job in packaging a theme with great supportive and readable articles. The journal also strikes a nice advertising:copy balance. There is little consistency in the layout, however, and at times you get the feeling that they are filling pages with design elements. Given that its frequency is nine times a year, it would be nice to see a bit more substantial writing.

Entrant Details
ASCD
Educational Leadership, May 2013 “The Faces of Poverty”
Contact: Ms. Lucy Robertson

Filed Under: 2013, Scholarly / Technical / Scientific Journal, Silver

2013 Silver Award: Promoting A4A’s Don’t Ground America Campaign through Twitter

February 6, 2013 By admin

Social Media

Judge’s Comments: Great example of the power of social media in crisis communications.  When the FAA announced air traffic controller furloughs, meaning widespread flight delays and cancellations, A4A responded within 24 hours through their social media channels, and specifically Twitter, to build grassroots support for legislation to fix the situation and end the furloughs.  This campaign is a perfect case study for the need to have an online presence before you need it, to build trust in your community so that when an industry crisis occurs, the community will support you – so that not only can you respond to the crisis and make change happen, but you also build brand awareness and grow that community of supporters at the same time.  Textbook, and awesome.

Entrant Details
Airlines for America
Promoting A4A’s Don’t Ground America Campaign through Twitter
Contact: Ms. Tressa Mattingly

Filed Under: 2013, Silver, Social Media

2013 Silver Award: Venturescape 2013, National Venture Capital Association Annual Meeting

February 6, 2013 By admin

Web Sites

Judge’s Comments: Great, strategic, confidently designed upgrade that is not afraid to have a personality.  A conference site that has truly taken into account the audience it seeks to attract, putting four main elements front and center – a speakers corner showing off influential speakers, a rock concert, the “world’s largest VC Office hours”, and Deep Dives related to deeper session content relevant to the industry.  Great, simplified mobile experience. This site meshes the offline and online beautifully to create a digital experience that will surely attract lots of new members to their conference.

Entrant Details
Frost Miller Group in partnership with National Venture Capital Association
Venturescape 2013, National Venture Capital Association Annual Meeting
Contact: Mr. Evan Mann

Filed Under: 2013, Silver, Web Sites

2013 Bronze Award: 2013 Engineering Inc. Media Kit

February 5, 2013 By admin

Advertising Media Kit

Judge’s Comments: The design of this entry was simple but effective. The included all of the necessary information: editorial calendar, circulation highlights etc. I especially liked the ad spec images provided to help the advertiser.

Entrant Details
ACEC
2013 Engineering Inc. Media Kit
Contact: Ms. Rachael Ng

Filed Under: 2013, Advertising Media Kit, Bronze
« Older Posts
Newer Posts »