Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
Convention Promotion Package
Judge’s Comments: Language and graphics speaks to the C-suite audience it wants to attend, the feel of the conference jumps off the page
Entrant Details
National Asphalt Pavement Association
NAPA’s 2013 Annual Meeting First Brochure
Contact: T. Carter Ross
Credited Vendors & Partners
Rizco Design, Graphic Design Firm
Debra Rizzi, debra@rizcodesign.com
Daily or Weekly Communication
Judge’s Comments: The Florida Association of the American Institute of Architects publishes Friday Facts. The e-newsletter features a clean layout with design and colors appropriate to the industry. Content is balanced between news stories and organization activities. Fun fact: Originally called Friday Fax, the design has morphed to meet the changing delivery platform.
Entrant Details
The Florida Association of the American Institute of Architects
Friday Facts – AIA Florida’s Weekly Communications
Contact: Ms. Vicki Long
Direct Marketing Piece/Promotion
Judge’s Comments: A classic, well thought-out direct marketing promotion that has all the details: About (every 4 years); Dates/Location clearly stated. Who Should Attend; Good Call to action via web; Some use of mining terms as part of text- not excessive; Great design and use of typefaces
Entrant Details
National Mining Association in partnership with Frost Miller Group
MINExpo INTERNATIONAL® 2012 (National Mining Association Tradeshow and Conference)
Contact: Mr. Kevin Miller
Educational Program
Judge’s Comments: While not a traditional education program, the Nevada’s Face of Foreclosure report and corresponding video interviews packs a powerful punch. I found myself wanting to learn more after each page. The stats are easy to digest and the videos compelling. Kudos for making learning about the subject more interesting than your standard state of the housing industry report!
Entrant Details
Nevada Association of REALTORS
Nevada’s Face of Foreclosure
Contact: Ms. Sally Young
Exhibitor Sales Kit
Judge’s Comments: Signs are designed to grab attention and The ISA 2013 Exhibitor Prospectus does that through colorful, unique imagery and layout. The layout and interesting fold invites even the busiest prospect to learn more about the show with a beautifully simple layout that stands out.
Entrant Details
International Sign Association in partnership with CSG Creative
International Sign Expo 2013 Exhibitor Prospectus
Contact: Ms. Megan Hall
Membership Directory
Judge’s Comments: The 2012 California Farm and Flower Guide impressed the judges with its innovative visual approach. The guide features great use of color and artistic flair, while remaining a functional resource on California flower growers.
Entrant Details
California Cut Flower Commission
2012 California Farm and Flower Guide
Contact: Ms. Kasey Cronquist
Credited Vendors & Partners
Florists’ Review Enterprises, Publishing Company
Talmage McLaurin AIFD, talmage@floristsreview.com
Membership Promotion Kit or Campaign
Judge’s Comments: I’m ready to step-up and get involved! The NACS Government Relations Kit is the perfect piece to help NACS members get involved in delivering key messages to influence legislators and others. It’s a piece new and longtime members would want to receive to ensure they are on top of the current issues. The information is presented clearly and takes the member through the key legislative and regulatory issues that affect their industry and therefore, business. Like the inclusion of the, take action checklist, grassroots guide, the day on the hill and the legislative record. The issues guide outlines the issues and the actions — easy to read and for the member to understand the impact to the issues. The design is crisp and clean and ideal for this audience. The NACS Government Relations Kit is a well thought-out piece with strong writing and content, presented consistently and effectively.
Entrant Details
NACS
NACS Government Relations Kit
Contact: Ms. Kelly Fink
Credited Vendors & Partners
Artist and Designer
Woodsherry Anderson, woodie@deftgurl.com
Monthly Newsletter or Communication
Judge’s Comments: Veterans of Foreign Wars’ (VFW) Checkpoint was last year’s bronze winner for its down-to-earth simplicity. This year, a graphic revamp moves the VFW print-only publication up a notch. The publication added color and an updated layout, but still retains clear focus on who its members are and what kind of content they value. There’s effective integration of graphics/photos and copy, and smart use of cut lines.
Entrant Details
VFW Magazine
Checkpoint July/August 2012 Issue
Contact: Ms. Janie Blankenship
Monthly Professional Society Magazine
Judge’s Comments: The statement of purpose of this entry explains that is entry is “representative of our goal to both educate and entertain readers.” The issue shows that this goal has done just that and even more. The reader is drawn into the issue with the beautiful cover photography and print quality. The entire front of the book, back of the book and editorial features are well written and show a mix of technical articles and case studies. The design is punctuated with interested graphic treatments and striking photography throughout the issue.
Entrant Details
Illuminating Engineering Society of North America
Lighting Design + Application-September
Contact: Mr. Paul Tarricone
Monthly Trade Association Magazine
Judge’s Comments: The association sums up their readership best in this statement from the Statement of Purpose: “Forward’s readers are also readers of Forbes, Inc. magazine, The Economist, The Wall Street Journal and the New York Times. Because of that, readers expect quality reporting, stunning photography and illustrations, and design elements that allow them to digest information visually.” This entry exemplifies the association’s expectations. This issue has a clean and crisp design throughout with a strong emphasis on the feature stories. The design elements make it easy for the ready to jump into the issue and stay interested through columns, departments and well written feature stories. There is also a strong tie to the association’s website as many references lead readers to go to the website for more in-depth information.
Entrant Details
Metals Service Center Institute
Forward Magazine | November/December 2012
Contact: Ms. Ashley DeVecht
Credited Vendors & Partners
Imagination Publishing, Publishing Company
1500 Wilson Boulevard, Suite 920, Arlington, VA 22209
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